Improving your website’s User Experience is crucial to rank in Google and to keep your audience. How the user experiences your website determines whether they will engage with the content and return, or if they will leave and not look back.

You are aware of the importance of having a website that is visually appealing and easy to navigate. Relax, we are here to help you. In this article, we will discuss eight ways you can improve the user experience or UX of your website.

How Can We Improve User Experience?

There are quite a few ways in which website user experience can be improved. Each takes time when you are inexperienced with running a website. Let’s investigate some areas that can improve your UX.

Improving your user experience is a time-consuming task that often requires a lot of technical knowledge you may not have. Here is an outline of what we will focus on:

  1. Use Google Tools
  2. Utilizing White Space 
  3. Practice SEO
  4. Write Quality Content
  5. Implement Marketing Strategies
  6. Edit your articles and your site
  7. Optimize Page Speed
  8. Fix 404s Quickly
  9. Repurpose Content
  10. Use a Professional Content Writing Service

Now we will explore each improvement in the following sections.

1. Use Google Search Console to Improve User Experience

Google Search Console and Google Analytics are excellent tools for website owners who need an inside look at the health of their websites. They help you with your search engine optimization.

When Google Search Console is used in conjunction with Google Analytics you will be able to 

  • Visualize your audience
  • See how much time users spend on a page or your site
  • Find where your website needs optimization to load faster, have organic traffic
  • Fix URLS
  • Track page indexing
  • See Keyword Performance and more

Google Search Console and Google Analytics are free tools you can use. Google walks you through how to use these tools upon verifying your website. 

If you are unfamiliar with HTML or how a website works, Google Search Console can feel like you’re learning a foreign language. Time, research, and practice are the best tools you can use when you optimize your site for search engines. This will also make your site more user-friendly.

It does take time and can be frustrating if there are a lot of fixes that need attention.

2. Utilize White Space on a Website

Having white space on your website and blog posts helps your audience stay attentive to your content. If your white space is taken up by numerous ads, or if you have walls of words, it can be difficult to concentrate.

You can fix this by:

  • Allowing minimal advertising.
  • Break up the text into smaller blocks.
  • Make the page margins wider
  • Optimize your page for readability on a mobile phone. Again this can be done with smaller blocks of text.

Interestingly, Placing ads at the top of your posts or your website may not be a good idea. This is not so much of a distraction for the reader, but it may be a distraction for Googlebot scanning your site.

Most of the time, bots can tell the difference between the content and the ads but don’t need to leave it to chance. With some basic coding, you can tell the bots that the ad space should not be included in the crawl. 

By placing the <aside> HTML code within the ad block you can tell Googlebot not to crawl that section. Again, this takes experience, or time to learn how and where to apply this coding.

3. Write Quality Content That Grabs the Target Audience

Writing quality content that grabs your audience can be difficult to do. You need to understand who your target audience is and predict what questions they need answers to.

Your content should be original and personally engaging while giving your reader the answers they are looking for. This requires research into your audience. 

  • You should know where your audience can be found. For example, on social media.
  • Search for questions and comments within your niche that you can research and answer.
  • Research your topic
  • Write the quality content your audience craves.

If you need ideas to get your creativity flowing, look at social media forums within your particular niche. These people are already asking the questions. It is up to you to find those questions and choose which ones to answer on your website.

After you excavate what your audience needs, you need to create an answer they can understand. Your content should bring something new and different to the user. This may require deep research, so you are not just rephrasing what others are talking about.

4. Implement Marketing Strategy to Help User Experience

Having a marketing strategy is very important to improving user experience on your website. A marketing strategy is designed to bring traffic to your site. 

You should map out your marketing strategy to gain the most from your website. 

Start with:

Graphic of steps to implementing a marketing strategy:1. Check your website for bugs or broken links.2. Ensure Google can crawl your site.3. Add in mobile friendly features.4. Connect your site to any social media accounts.5. Take advantage of paid ads.6. Start running email camplaigns early on.

Having a well-defined marketing strategy will drive organic traffic to your site. Your site should reflect what your audience is looking for. By having compelling content and reliable products your readers will continuously return.

5. Optimize PageSpeed To Avoid Aggravation

When your website is loading quickly, your readers are more likely to stay and engage with the content. We must remember that everyone is very busy these days and we are used to having the content available in a flash of a second.

If your page is lagging when someone clicks on it, they are more likely to leave and find another site to answer their question. If you are wondering about your page speed, you can use the Google PageSpeed analyzer

Enter your Web URL into the search bar and press enter. It will then scan your website and give you feedback on how quickly your page is loading. If there are problems this tool will point them out.

You may need to research what each problem or error is to fix your website and have it run at optimal speed. It is amazing how much information you can obtain from this tool! It can also make you feel ill if your website is filled with problems and errors.

Take a deep breath and tackle each issue one step at a time. Before you know it, you will have optimized your website for speed. Having your page load quickly determines if Google will recommend it to searchers, so it’s very important to have excellent page speed health.

6. Repurpose Content to Make the Whole Site Better

By repurposing your old content, you can bring new life and new traffic to those pages. At the same time, repurposing your work will be faster, saving you time when you are writing.

Just because you wrote an article last year, does not mean that it is irrelevant now. Give those older pages a make over and add new:

Graphic that says:New things to add to make your website sparkle:1. Images2. Updates3.New product recommendations

And, check all of the links within the post to make sure none are broken. 

Final Thoughts

All of the above steps take a lot of time and experience. You can save more than 30 hours a week by hiring help from a professional writing content agency. 

TextGoods is an excellent Content Agency. We provide you with:

  • Professional ghostwriters work closely with our professional editorial team.
  • Keyword Research and a Hit List.
  • Social Media Management.
  • Content Repurposing.
  • Unlimited Revisions within the first week of delivery.

It takes around five business days for one article to be completed by our team and returned to you, and you receive your articles as they are completed.