There are many wonderful writers who think that they can be successful in the blog writing business. However, it takes more than excellent writing skills in order to start an effective blog. Key to your success is making sure that the blog is actually being read.
Google Trends is a tool that you can use to ensure that you are maximizing viewership on your blog. It has many features that can help in this area. Read on to learn all about how Google Trends can help you manage your blog!
Do I Have to Use Google Trends for My Blog?
Since Google Trends can be a very useful tool in helping your blog succeed, it is a good idea to learn about how to use it in the best way possible.
Google Trends can give you more than the more primitive keyword research tools. It actually gives you context behind the popular search queries that you’re trying to learn about. This can be really useful for a blog owner, as it can give you a lot of insight that helps you write content that is actually going to draw in readers.
This tool can help you figure out not only which queries are the most popular, but why people are searching for this information. This can help you publish content at the times when it is most likely to be read.
You don’t necessarily have to use Google Trends for your blog, but it is certainly a useful tool for anyone who wants to make high ranking content. If a successful, lucrative blog is your goal, you really should consider using Google Trends.
Should I Use Google Trends for Every Article?
Google Trends is one among many tools that can help you make every article as successful as possible. It can tell you which keywords are most likely to be successful at the point in time when you are publishing that article. Different keywords may be trending at this point than at the point when you started the blog.
It’s a good idea to look at Google Trends periodically while creating, maintaining, and adding content to your blog. The following are good times to look at Google Trends:
Using Google Trends Helps Bloggers Avoid Fad Niches
There are many fad niches that may deceive you into thinking a keyword or topic would be good for your blog. However, if it is truly a fad niche, it will be a waste of your time and energy. The fad will disappear very quickly, and the content will no longer add value to your site.
This can be particularly disappointing if the topic of your entire blog was based on a fad niche.
You can circumvent this problem with Google Trends. What you should do when logging on to the site is set the time range to a minimum of 12 months. In some cases, you might want to set it at an even longer range.
This will minimize the chance that you are investing into a trend that will soon disappear. If the site is set to 12 months, you will be able to see which trends have been growing consistently for at least 12 months.
Of course, you may already know exactly what you want to blog about, regardless of trends. If this is the case, you should not blog about another topic in which you have no interest simply to keep up with the trends.
However, you can use Google Trends here as well. You can use it just to see which keywords have been relevant for some time. You can tailor your content ideas to this and achieve higher viewership this way.
Google Trends Can Help You Find Growing Niches
Google Trends can help you not only avoid fad niches, but also give you a pretty strong prediction as to whether a niche will continue to grow in the future. Of course, there are no guarantees, but it can give you a pretty reliable indicator as to whether your niche of interest is going to continue to grow over the coming months and years.
If you find a niche that Google Trends tells you is likely to grow, that can give you confidence that this may be a good topic on which you can blog.
The “Breakout Ideas” Feature Can Give You Keyword and Topic Ideas
In the “Related Topics” and “Related Queries” sections of Google Trends, there are Breakout topics. These are currently trending topics that could be very profitable for you to write about. They received the breakout label when the topic has gotten a 5000% increase within your specified time period.
There are a few things to know about Breakout topics. They are as follows:
- There is always a chance that these trends will shift in the other direction fairly soon, but you should look at these topics in order to see the trends over time.
- Google shows you the percentage of search volume increases for any keyword search.
- If any search term is growing more than 5,000%, it will simply be marked as “Breakout.”
- Sometimes, breakout keywords can be helpful in that they are not yet competitive and can give you the chance to establish a foothold before they become competitive.
The trending keywords among Breakout topics can help you figure out how to parcel out your content if you already have the niche for your blog.
You should keep in mind that some of these breakout keywords are actually fads and will probably not be popular anymore after a few months, but they can help you gain viewership for at least some time if you time them correctly.
If you are going to use breakout ideas, make sure to do it quickly. They are popular right now, and you want to capitalize upon this if you can before the trend starts to wane. You should not center your entire blog around a breakout keyword, because it could end up being a fad.
However, it could be a very good idea to use breakout keywords to time the release of your content appropriately.
Google Trends Can Help Bloggers Best Utilize Seasonal Trends
Google Trends can help you take advantage of seasonal trends. Obviously, there are certain topics that are going to be more utilized at certain times of the year. For example, if you are writing a blog about dogs, you are more likely to achieve higher viewership with an article on Christmas gifts for your dog close to that holiday than you are in the middle of the year.
You can verify these seasonal topics using Google Trends. This site can show you what times of the year this topic is likely to peak, and you can make sure to time your content release just before this peak. You don’t want to publish it in the middle of the peak because you will lose out on the views you would have gotten during the first part of the peak.
You also do not want to publish it after the peak is over because you will have lost out on the benefit the peak could have brought you.
Google Trends Can Introduce You to Profitable Product Categories
In addition to content, many bloggers make money via affiliate and e-commerce marketing. Essentially, you are paid to sell a product. If someone who is reading your blog clicks on one of the products you are advertising and actually purchases it, you will get a small commission as a result.
Whatever you’re chosen niche, you can go to the “Related Topics” and “Related Queries” sections of Google Trends and find product ideas that will make you some money.
Google Trends Assists in Keyword Research
Google Trends is not to be used exclusively for keyword research. There are actually many other tools that are more efficient than Google Trends in this particular area.
However, you should use it to an extent. It can assist you in identifying high demand long tail keywords. It can also give you many related queries when you input a keyword. This allows you to fairly easily increase your base keyword pool.
An even more powerful strategy would be to use Google Trends along with another platform. This way, you can see metrics such as keyword difficulty and traffic.
Google Trends Can Help You Maximize the Views from Your Region
You can actually set Google Trends in order to analyze the data for your country. You can do this right away, selecting your country from the drop down menu in the corner. The region to which you said it can actually have a pretty major effect on the search interest of any given topic. This helps you target a local audience if this is something you would like to do.
There are many uses for the “Interest by subregion” feature on Google Trends. These are as follows:
- It allows you what keywords are trending and different subregions, as well as cities and states.
- Search volume for different keywords can vary quite a bit even between states in the same country.
- It is a great tool for anyone who is trying to gain local interest for their page.
- It can help you gain viewership in other parts of the world by altering your keyword in a certain way, while not compromising on your content quality.
Google Trends Can Uncover New Keyword Ideas
Google Trends can also help you find new keywords without having to search for a specific one. Go to the “Trending Searches” feature to see which keywords are currently rising. Specifically, it will show you real-time data for searches that have really gone up in the last 24 hours.
However, you definitely should use your judgment with this feature. Most of the time, these keywords represent very short-term fads. Many of them are not even worth creating one blog post around.
Keep in mind, though, that some of them can have lasting power. If you can find these keywords, you can really drive up viewership on your blog. The keyword is brand new in many cases, so it is a term that you will not usually be able to find using traditional keyword tools. If you are one of the first ones to use it, this can really help your viewership.
The LSI Keywords Feature Can Help You with SEO
If you use the feature on Google Trends that shows you LSI keywords, you can improve your own on-page SEO. If you have already written the post, you can use the “Related Topics” and “Related Queries” sections in order to find terms that are closely tied to the keyword, according to Google.
At this point, you would just need to add these terms into your content where you are able to do so.
Google Trends Can Be Useful for Social Media and Webinars
In some cases, you might have a blog that is connected to a social media account. You can use the above strategies to figure out the best time to create a social media campaign on your topic. If you want to host a webinar, you want to make sure you are reaching the right people at the optimal time. Google Trends can help you with this as well.
Conclusion
As you can see, Google Trends can be very helpful when it comes to picking out a niche for your blog and releasing content at the optimal time. It has various features that can tell you what keywords are trending, in what parts of the world you’re likely to draw the most interest, and how you can improve your on-page SEO.
You may be a fantastic writer, but your blog is unlikely to be successful unless you focus on the marketing side as well. You need to make sure that you are doing everything you can to draw in viewership, so that you are able to monetize your blog. Google Trends can help you do just that.
