If you have a website, you probably know how important it is to get traffic to to it. You may be wondering how you might increase the number of people who visit your website each month.
This article will discuss some of the best ways to help increase your traffic each month to your website. If you are interested in learning more about how to do that, read below.
Using a Blog on Your Website to Draw More Traffic to Your Website
One of the best ways to draw people to your website is by adding a blog. There are 1.86 billion websites worldwide and only approximately 600 million blogs, yet twenty billion blog pages are read monthly by 409 million readers. That is a lot of missed opportunities for all those businesses without a blog.
How does a blog increase traffic to your website? The primary way a blog grows the number of people coming to your site is through SEO or search engine optimization. A properly optimized blog article helps Google and other search engines know what your website has to offer readers.
When someone enters a word or phrase into the search bar, the search engine knows where the reader can find the answers they are looking to find. When you write a blog or add a blog written by someone else to your website, you add the keywords into a meta description and meta tag. It works the same way as the library in the old days. The librarian would help you look through the catalog cabinet and find all the books on the subject you wanted.
We all enter searches every day into Google, and in seconds, Google shows us the best websites to find the products, services, and answers we want. This process all happens because of SEO. The better quality of the article and optimization, the better your chances are of generating traffic through your blog.
Online Ads Can Help Get Traffic to Your Website
Carefully written and placed ads can help increase traffic to your website. The most popular ones are either banner ads or pay-per-click ads. For online ads to succeed, they need to be well-written because you have limited space for this information.
Facebook is one place businesses can place ads. Facebook not only lets you choose the kind of audience you want to see the ad, but they also offer analytics once people start opening your ad. You can easily run split tests ads and pay as little money for the ad as you would like and stop at any time or add more money to run it longer.
Social Media Posts
Social media can help push people to your website in several ways. For one, you can use ads to advertise your website. Facebook and most other social media platforms can help you target specific groups of people that you want to attract to your website. For instance, if your customer persona is professional women over fifty who make at least $100,000 per year, Facebook allows you to send your ad to women who meet that criterion.
Another way social media can help send traffic to your website is through social media posts. A well-planned social media post can link back to your site and, if liked, can be shared thousands of times. The best social media posts have images to get the reader to stop scrolling and read your post.
Engage with your audience on social media. Answer their comments. Get to know them. Another option is to have surveys or contests on social media. Find groups that relate to your industry and actively establish yourself as an expert in your niche by commenting and posting regularly.
Be genuine to readers. Relatable content is essential on social media. Remember, no one wants to be sold something, so limit posts that directly try to market your business to less than ten percent. Instead, give information that is helpful freely. Develop a relationship with potential customers.
If you provide helpful content and optimize everything for the search engines, you will find new traffic coming to your website. Online ads and social media are two other ways to draw traffic to your website over time. Stay consistent in your efforts, and in time it will pay off. Need more ways to increase traffic to your site? Check out our other post for more tips!