Do you write copy and wonder if the grass is greener for bloggers or vice versa? You will be pleased to know that both have pros and cons.
The overall purpose of your content will determine which route you follow. If your content is more geared toward information and sharing your personal expertise, blogging is the way to go. However, if you own a business and are attempting to influence readers to purchase a product or service, copywriting is better for you.
Copywriting and blogging both require knowledge of certain subjects by researching topics. This feature will provide the pros and cons of both copywriting and blogging.
What is Copywriting?
Copywriting is when you write for a company or someone with a blog who wants you to market their products in small, succinct, engaging ways. Copywriting stems from the intent to sell a product or service.
Professional copywriters write for others and are generally retained for their skills. Examples of copywriting work include:
Because copywriting is more geared toward capturing an audience’s attention, these pieces are usually shorter than blog posts and cover the topic less in-depth.
What Does a Copywriter Do?
Copywriters can perform many tasks. The following include the many roles of the copywriter:
- Researching the subject
- Editing and proofreading
- Checking out the competition
- Working with a marketing team
Copywriters also help come up with ideas. They may meet with clients to find out the format and style they need to write their pieces.
Copywriters can also technically be bloggers, and they can work together: in fact, many websites will hire both types of authors. The blogger is responsible for writing out the long-form post, and the copywriter might come in behind and cherry-pick pieces to turn into ads, include in emails, or turn into infographics.
What Are the Pros and Cons of Copywriting?
There are many significant advantages to copywriting, but there is also a downside. The best part of copywriting is that it is a high-demand business. The following is the rundown on the pros and cons of copywriting:
Pro: You Make Money Fast
When you are a copywriter, you make money fast because you typically get paid a flat rate for however many words per article you write.
Con: You Do Not Get to Be as Creative
You do not get to be as creative when writing for someone else. With copywriting, you write in the format the client asks for, and if you deviate from that, you risk not getting paid.
Pro: You Learn How the Big Companies Want You to Write
You can learn a lot as a copywriter when you are trained correctly. When you write for a company like Text Goods, they teach their writers all of the “ins and outs” of copywriting.
Con: Copywriting Has A lot of Rules
While it is great that you learn a lot through your copywriting jobs, there are a lot of rules you need to follow as a copywriter.
What Makes Copywriting A Better Option Than Blogging?
A copywriter is someone who persuades people to do or buy something. To do this, copywriters employ the use of engaging, brief written content rather than relying on a long-form explanation.
Copywriting is a bit more straightforward than blogging. If you’re more business-minded, copywriting may come easier to you than blogging which could make it less time-consuming. Additionally, you can repurpose copy-written content a bit easier, making it versatile across platforms. For many copywriting jobs, you can hire ghostwriters.
What is Blogging?
Blog writing is when you have a specific niche you write about. Blogging aims to express ideas to a group or an audience. You can have your own blog and write the content for it. People can make a living from blogging if they market themselves correctly. Examples of blogs that make money:
- Pets and animals
- Health and Fitness
- Finance and Money
- Love and relationships
Many people use blogs to promote or market a product or service. Bloggers usually have authority in the subjects they cover. The following includes the many roles of the blogger:
What Does a Blogger Do?
A blog writer is capable of what a copywriter is, except many bloggers write for their website rather than someone else’s.
- Researching the topic
- Proofreading and editing
- Keyword and SEO research
- Writing long-form and short-form content
The blogger’s job is to create great content their audience wants to read. Bloggers educate their readers about the subject and provide them with entertainment. Blogs can also use hired ghostwriters.
Does Blogging have Pros and Cons?
Blogging can be fun, especially when writing your own content for your website. Copywriting is often more straight to the point. However, blogging gives you more opportunities to let your freak flag fly! The following includes some of the pros and cons of blogging:
Pro: You Can Be as Creative as You Want
When you are blog writing, you can spruce up your blog any way you like.
Con: Making Money is a Waiting Game
When you start a blog, you need to monetize it, which takes time. You must do keyword research and have a fair amount of SEO knowledge to make money.
Pro: You Can Share Your Knowledge with the World
When you blog, you will have knowledge, experience, and interest in what you are writing.
Pro: Blogging is Long-Term Work and Can Pay Off Big
Blogging is a long-term gig that will develop over time. You can earn some income from blogging if you do it right. It is often a lot of work, but the payoff is worth it!
Con: (or Pro) You Must Write More Content
When you have a blog, you will need to write more content to earn the same income. However, this should be fine if you love to write.
What is Better for a Business, Blogging or Copywriting?
Copywriting is better for a business because copywriting is more geared toward persuasion. Whether you need your customers to sign up for something, purchase something, or go somewhere, copywriting will be easier to get them there.
Copywriting gives a business a better chance to be memorable. You’re more likely to remember a hilarious, short email than you are to remember a blog post. Additionally, copywriting leaves your reader less of an opportunity to become bored and click away.
A business may also want to have a blog, which is totally fine. If nothing else, having a blog could give you a place to answer frequently asked customer questions so you can spend less time repeating yourself. Blogs are also great to showcase your knowledge.
What is Better for Personal Passion Projects?
Blogging generally offers writers more of a chance to be creative and informative about a certain topic. If you’ve got something you’re really passionate about, you might not want to limit yourself to a shorter post. You want to share your knowledge, and blogging is perfect for that.
Blogging can also be a decent way to make some passive income, even without copywriting. Bloggers often use affiliate programs to earn commissions on products they write about. Additionally, a blog may open you up for opportunities for sponsored content.
Conclusion
There are pros and cons to blogging, and the same goes for copywriting. Copywriting is more formal with more rules, but you can make money fast, especially if you are a good writer. Blogging can be more fun, especially if you have a blog in a niche you love to write about. However, it is a lot of work, and you usually have to wait to make money.
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