If you have a niche blog, you should consider creating a persona for it. Why do you need a persona for your niche blog? What is a persona?
A persona can help you target your ideal audience for your blog. If you want to learn more information on creating a persona, then please read below.
Researching and Getting to Know Your Persona
Research is the first step in creating a persona. You can conduct interviews of people that already come to read your blog or someone you know that is a fit. You will want to interview between five and twenty people to get a better feel for who your target audience truly is.
Some bloggers use a friend or a relative when they write and pretend they are rewriting directly to them since they match the persona of their ideal audience. Be sure to use your blog analytics when doing your research.
You may get other information by surveys. These can be from survey results you gather from your surveys or data collected by someone else with similar audiences.
Analyze and Segment Your Audience
To segment your audience, you will first need to analyze the data you already have. Next, identify what behaviors people have in similar situations with the same job. Ask questions like these:
- What tasks are they trying to complete?
- What goals do they want to achieve?
- What problems are they solving?
- What products or services do they use?
Remember, not all will answers will be the same.
Decide on How You Will Organize the Information
You can choose to use whatever layout puts the information in the most easy-to-read format for you to use it. Name your persona; it makes them more relatable. You can choose whether to add a photo.
Be sure to add other things in your persona like:
- Martial status
- Job title
- What kind of home do they have?
- Education level
- Do they have children?
- Are there cultural attributes relevant to your persona? (race, sex, religion, political affiliations, etc.)
Add a Background for Your Persona
This section should add empathy and contain value and insightful information. If it does not do one of those things, do not add it.
What are their worries or frustrations? What motivates them to get up in the morning? What are their dreams and wants? You may want to add this too:
- What are their skill and talents?
- Do they volunteer for anything?
- What are their favorite quotes?
- What do they do for fun?
- What kind of books do they read?
- What social media platforms are they on?
- What are their daily activities?
- How well are they at using technology?
- What is their financial situation?
- What are their pain points?
- Do they travel much or want to?
- What are their hobbies?
- Who do they look up to?
- What sports do they enjoy?
- Do they like the outdoors?
- What brands do they prefer?
- What do they see themselves doing ten years from now?
These all give you a more detailed look at your persona. Be sure to add any others that pertain to your niche particularly.
Why is Creating a Persona Important?
Personas are used to help writers understand who their target audience is. It gives them critical information that shows your target audience’s likes and dislikes? For example, what type of writing are they more likely to respond to?
It helps to have one reader that you imagine yourself having a conversation with while you write. Your persona represents one customer that you think is ideal. Once you know and understand your typical reader, you can write better copy relevant to their needs and wants. When you do this, you are more relevant to your reader and can appeal to them better.
Creating a customer persona for your niche blog can help you write better copy that grabs their attention and moves them to continue coming back to read your blog and when needed to take action. A persona enables you to write to them as if you knew them personally. When you write to a friend or someone you know, you speak directly to them. You know what problems they have, and you can write solutions to help them.
Using a persona helps you have empathy for your reader. You feel more like a friend. Your blogs become more directed and helpful to your audience. They come back because they feel more connected to you.