Learning how to write an effective blog post about a product is a skill that will drive sales and increase profits. It is a long road that requires lots of practice and hours of research. However, there are subtleties to writing a blog on a product that could mean the difference between profit and heartache. So how do you write a blog on a product?
Writing blog posts about products is a mish-mash of writing topics that could leave some people focusing on a single aspect and ignoring an important fact. By laying out the product in its entirety, you ensure that people are informed before they decide to buy. So read on and learn how to write a blog on a product.
How to Write a Blog on a Product
Your reviews should be honest; if you find significant flaws with a product, you must convey that to your readers. The opportunity to write for a company is fantastic. Therefore, your journalistic integrity should be critical.
Getting to Know the Product is the First Step
Often you will read reviews on products, and when you get them home, none of the things you read about are accurate with the item. This is because the blogger never got the chance to handle the item or was forced to do their research online. This approach does nothing wrong if you add a video to your research to see the product’s function.
A few ways to get to know your product are:
- Test Drive – One of the best ways to get to know a product is to take it out and use it. Companies often provide writers with testers to see how the item is used in the field by taking it out camping or using it at home. Testing is a huge part of writing for product blogs and often benefits the writers.
- Deep Dive – As mentioned earlier, it might be hard to trust reviews that the blogger hasn’t tested. There is a situation where the blogger can read several reviews and watch another vlogger test them out on their page or on YouTube. This doesn’t give them personal experience but still provides ample knowledge.
- Talk with the Seller – Another way to get some product info is by talking to the company that makes it. They have trained salespeople who know the ins and outs of the product and even a few things that might not be visible to the public.
Working with the product is the best way to get knowledge. If you are testing camping gear, take it on your next campout. If you get editing software for your video, take it for a spin. If you cannot get a tester, do more research online to bridge the gap.
Know the People You are Writing For
The audience is an integral part of the equation. They dictate how the product does by using it and not by your opinion alone. For example, if you are working with a high-tech product, you could use terms that apply to the industry. If your product is for kids, you could use youthful slang to improve youths’ chances of buying the item.
Some methods to determine your target audience are:
- The Industry – What industry is the product in? If you know what people are going to use the item for, it makes it easier to track down your potential buyers. By knowing the industry, you also understand the type of person the companies have in mind when they design the product.
- The Age Group – Knowing the age range of people buying the product will give you an idea of what kind of review to write. Another thing you can determine with age is how much the person makes and will pay for the item.
- Disposition – You might not think it, but the type of item a person shops for could tell you a lot about their personality. For instance, if you are writing about a novelty item, the people who buy it have a sense of humor. If it is a thumb drive shaped like a ladybug, chances are they love ladybugs.
Knowing your target audience is a massive hurdle that most writers don’t consider. Knowing who you are writing for makes it easier to understand the major selling points and what they want to know about how the product works.
Do an Excellent Job of Taking Photos and Video
Today’s world is always on the move. If you use more media in your blog post, you have a higher chance of getting the point across. People love to see product videos and as many photos as possible. By loading the media that attracts viewers and adding your solid review, you have a better chance of selling the product.
Some ways to improve your photos and videos for your blog are:
- Photography – If you think your photos could use some work, you should take a photography class or do some extra research on the subject. Knowing about lighting and posing allows you to present a better photo to the potential customer. Seeing clear and compelling images will draw customers to your blog.
- Video Editing – Shooting a video is essential, but knowing how to edit with quality software can mean the difference between sales and the poor house. High-quality video shows the product’s performance and will entertain blog visitors with eye-catching cuts and shots.
- Better Equipment – An easy way to make your photos and videos look better is by getting better equipment. You could invest in lighting or a tripod if you have a good camera.
You increase your chances of having a trusted and visited blog by spending extra time learning a few basics in photography and video editing. Writing the content and reinforcing it with quality media is a fantastic way to improve your blog.
A Pros and Cons List is Another Vital Step
People love comparing things. By making a pro and con list part of your blog, you give people a side-by-side comparison of what makes the product work and what could use some improvements. Pro and con lists are also easy to read and condense tons of information into just a few short lines.
The things to focus on when making a pro and cons list are:
- The Variables – There are always a few things about a product that can change depending on the time the blog is published, like price or availability. Variables should be avoided in pros and cons lists because they could change over time.
- The Highlights – Listing the most apparent good and bad things about the product is the heart of what makes a pros and cons list work. You should take the time to learn how the products work and what doesn’t and place them on your list.
- How is It? – When compiling cons, you must consider how the negative trait impacts the product. If it makes it unusable, then you must let the people know. If it changes the industry and the product is a must-have, you must let them know.
Making a list of things that work and don’t with a product is a short-form way to give them all the details. In addition, it allows you to add your opinion on items that might not come up in the product details section.
Making Comparisons is Another Pivotal Step
Being thorough when writing a blog on a product is a good thing. People like to know the details before spending their money on a product. When you compare this product with earlier interpretations, you give details that most other bloggers don’t touch. Comparisons are pivotal and could heavily influence how the items sell.
A few things to include when writing a comparison are:
- Price – One of the biggest things people want to see in comparison is price. The bottom line is often the only thing that matters to some people, and making the price a standout issue in your comparison will help your readers.
- Size – Another big thing people want to see compared is the sizes of products. If you are reviewing a new hiking pack, you must have something to measure it against. The lengths and widths of both products will show people how much larger/smaller the products are than one another.
- Functionality – Showing your blog readers how new items work compared to old ones could be a significant selling point. In addition, if there are unique bits of functionality, the readers will want to know how it improves or devalues the product.
Comparisons are a fantastic thing to add to your blog post because it shows the things product can do versus its competitors. Another way comparisons work is by breaking down essential pieces for the readers that could force them to choose one product or another.
Perfecting the Product Description is a Must
As a writer, there are some things you can’t flub. If you are a screenwriter, you have the elevator pitch. If you are a product blogger, you have the product description. These things must be flawless.
A few ways to perfect your product description for your blog are:
- Study the Masters – If you want to know what makes a product description perfect, read some people who do it well. By taking notes on how they format and use vocabulary, you get an idea of the building blocks they use to create their masterpieces.
- Do the Work – One of the best ways to be perfect is to work your tail off. Write as much as you can take on every product that comes your way. By learning the craft, you inch towards becoming one of the greats.
Your product description should hook your reader like the first three pages of a mystery novel. By writing a description that engages your readers, you keep them invested in the product and can help them to select things that enrich their lives.
Crafting a Conclusion is the Final Step
Learning how to tie all your sections together with a well-thought-out conclusion is the knockout blow that will convince your readers to buy or pass on a product. You can learn to conclude by focusing on a few different things, just like a product description.
A few different things to focus on during your conclusion are:
- Be Brief – At this point, the reader has heard everything there is to know about the product. Describe the product last time but only hit the highest of highlights before moving on to something else.
- Be Persuasive – This is your last chance to make the sale, and you should pull out all the stops. Be persuasive with your conclusion, like a lawyer using their closing statement to get their client off the hook.
- Push the Sale – Be blatant about asking for the sale. You have crafted an exemplary blog with all the product details, videos, and images; now it is time to ask for a sale. You fulfill your role as a product blogger by asking the readers to click links to buy products.
Your conclusion should be a well-crafted set of paragraphs that extols the virtues of your product while highlighting the parts that aren’t up to snuff. Be frugal with your words and choose powerful sentences that hammer home your point about the item.
Blogging about products and their details is a lucrative market if you know how to work it. By learning how to write a potent blog that captures all aspects of the product and its uses, you prepare customers to make buying decisions. By adding links to your page, you could even benefit from convincing them to buy a product you believe in.
Writing a blog on a product is a critical skill that can be learned and perfected. By paying attention to your peers and their feelings about the product, your research on the item, and the specs from the seller, you can form a great sales pitch for your readers.