Press releases are a great way to get information out to a large group of people at once. Now more than ever, press releases can reach the masses with digital media instead of print media. Do you know how to write an engaging press release that will grab the attention of your audience?

Press releases are vital to businesses that want to grow their brand and connect with their audience. If you want to learn more about writing an engaging press release, read on below to learn more. 

Start with an Engaging Title with Keywords

"SEO AUDIT" spelled out in scrabble letters on table

Do not forget to include some keywords in your headline. Adding keywords will help more people see your press release if you release it on digital media. Keep your keyword usage conversational. Choose keywords that are relevant to what your press release is promoting. 

Make sure you use Title Case for the title. Title case means all words in the headline are capitalized, like a book title, except for words with less than four letters in them and prepositions. Try to limit it to 60 characters in the headline. Google does not like longer ones. 

Write a title that will make your writer want to know more. Use active verbs and only use the third person. 

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Write a Summary Paragraph

Keep the summary paragraph short. This is your overview of the reason for the press release, and it should not be longer than four or five sentences. The intro or summary paragraph helps the reader decide if they need to read it or not. 

This paragraph needs to be exciting and entice your reader to keep reading the rest of the release. Make sure it has only relevant and interesting information. It should point to what will be in the rest of the press release. 

Still, with so many businesses having an online presence now, it may not be as necessary as a physical event in a particular place would be. When applicable, let your readers know where the geographical location is. Make sure they know when the event will start and end. 

Write Your First Paragraph

In this paragraph, you should let your readers know who the press release represents. This should include the company name and any people who are essential to your news. You will need to write what the topic of the release is about. Is it a new product or service? Do you have a new owner or CEO you want the public to meet? 

Will you be speaking somewhere they might want to come to see? Tell your readers why you are sending out the press release. Will it help them in some way? When will the event take place? Where will it take place? How does what is going on add value to your audience’s life? This is all important for them to know to be able to participate. 

Add the Body of the Press Release Next

The body is a continuation of the summary or introductory paragraph. Try to limit your paragraphs to three or four sentences.  Each paragraph should flow into the next section naturally. 

The body is where you explain your new product or service. In this section, explain why you have the event and what it is supposed to accomplish. If you interviewed someone, start telling your reader about it here. Add some quotes, but do not overdo it. Spread them out a bit. Quotes help with the credibility of your experts and can help build your brand. 

End With a Concluding Paragraph

This paragraph is where you need to ensure your reader has any other information they need to participate. Give launch dates or the date new policies begin that has to do with your news. 

Finishing Up Your Press Release

There are a few things you should do before hitting publish. They include:

  • You can add visuals if you are releasing the press release online. Make sure they are relevant and eye-catching. 
  • Proofread it for spelling and accuracy. 
  • Make sure you have contact information so readers can contact you.
  • Add SEO where applicable.
  • Read it out loud to check it for flow. 
  • Share to social media.

By following these tips, you should have no problem writing an engaging press release for your business.

To Conclude

Every business should use press releases to build community and add credibility. Writing a great press release is something that every business owner needs to know how to do. If you incorporate the items in this article, you should be able to write a strong press release quickly.