If you want to have a blog post that will get the reader’s attention, it must start with an engaging title that will draw them in. A blog post should present a question in the reader’s mind and then have the intelligence to answer it.
When searching for the perfect title for your blog post, try using numbers in the title. You should also ensure that your heading is current and use words like “new” or “latest.” Your content should be tailored to the client’s specifications, keeping the search engine ranking in mind.
Many factors can influence an attention-grabbing blog post. If you want to know more, check out this article.
What Does the Perfect Blog Post Entail?
There is a formula to making a blog post and title work so that people immediately click on the page. For a blog post to work, certain factors must come into play. It all has to come together for the reader and grab their attention. Some of these factors:
Attention Grabbing Blog Post Title
An attention-grabbing title is arguably the most important part of your blog. If you do not get the reader’s attention with the title, you will have difficulty getting them to read your blog, and nothing below the title will matter.
If you cannot get the reader’s attention with the title right away, they may likely move on to a title that captures their interest.
- Keep your blog post title short but interesting
- Work keywords into your blog post title
- Do not be negative in your title
- Appeal to the reader’s self-interest
- Avoid titles that are irrelevant to the content
- Create a sense of urgency
You should also use numbers in your blog post title. When you look at magazine cover headlines, you will notice that they often start with a number, such as “7 Tips for Wearing a Little Black Dress” or “10 Best Colleges for Graphic Design.”
You should also keep your title current by using words like New, The Latest, or Trending. The word “new” is great for grabbing the reader’s attention.
Great Visual Image
Your posts should always include a featured image. You should keep in mind the way the website was created. Featured images can appear on your blog post list page or at the top of your particular blog posts.
It can be used to represent the whole blog. An image can be teamed up with a great title.
Companies may choose to use a version of their logo for a header image, or sometimes they may use photographs. Much like the title, the image can be used to grab the reader’s attention. The image can represent the whole blog.
For example, if you have a blog about coffee, you can easily put an image of a coffee cup or make a border of coffee beans around the title. A great visual image can set the tone for the whole post.
Always choose an image to reflect what the post is about. When you share your blogs on social media, they will typically pull the featured image into the post, which is a nice touch.
Subheads for Different Points
Subheads help break up your blog post and highlight different points you need to make. They also provide a significant SEO advantage.
They alert the search engines and readers about what the section will cover. It can also save your readers time if they want to skip to the main points.
Headlines and subheadings highlight the significant elements of the topic and guide the reader through the content. Subheadings also give the blog post structure, and they serve to introduce the next paragraph.
They tend to be more specific, add detail to a blog post, and define the content within each section.
Both subheadings and the main heading are extremely important to the document. Subheads should be H2 form with H3s underneath to go into more detail. You must be sure to put SEO keywords in your blog to give it search engine credibility.
Length of Post
There is a good amount of evidence to support that long-form content does better with search engines than shorter content. The shorter posts tend to be strictly for discussions, such as on Quora or Reddit. The following explains the different lengths of blog posts:
- 200 to 400 words- Suitable for discussions or engagement
- 400 to 600 words- Minimum length of blog posts. Suitable for social shares.
- 600 to 1,000 words- Educational posts with a journalistic style
- 1,000 to 1,500 words- Can be a compelling tool to drive organic website traffic
- 1,500 to 2,500 words- These articles are great for Google, as search engines love longer posts
When deciding the length of your blog post, you must first choose who your target audience will be. If you want to educate your readers, then longer blog posts are ideal.
Blog Post Style
You may tailor the styling of articles for different clients based on their requirements. Some clients may want you to break up content into smaller, more uniform paragraphs, while others may prefer a meatier paragraph.
Some clients will feel that long blocks of text can seem overwhelming and not very reader-friendly, while other clients feel that not enough words in a paragraph can make the post look bare and disengaging.
As a general rule, you should try to use bullet lists whenever possible.
You should also link parts of your content to pages like Amazon when recommending a product and link to .edu or .gov sites with research or information about the blog post. It helps with SEO and allows your readers to learn more about the topic.
Put Call to Action in Place
End up your blog posts with a call to action for your readers to learn more from you. A call to action informs your readers what to do next. It is a chance for you to encourage your reader to become a customer.
Many people depend on a call to action to know the next step, which your reader expects.
If you want the perfect blog post, all the necessary components need to come together to make an excellent article. A quality article starts being great with an attention-grabbing title and intelligent content.