With hundreds of millions of websites currently published on the Internet, there is a lot of content to be written. In fact, current and relevant content is required by any site that wants to improve its rankings. If you enjoy writing, you might be asking yourself how you get a copywriting job for yourself.
The good news is that there are plenty of copywriting jobs out there if you are serious about writing quality content for websites. The key is to know where to look and how to market yourself. For that, you will want to continue reading to uncover some tips that should help you land multiple copywriting jobs if you so desire.
7 Ways to Find Your Next Copywriting Job
Since most copywriters today are freelancers, the process of landing a job is not as traditional as you might like. It requires the individual writer to get out there and market their ability to a diverse group of website owners. To begin, consider the following seven ways to find your next copywriting job.
Talk to Friends and Family Members
When you are first starting out as a copywriter, you need clients. These are often difficult to come by but starting with your friends and family members are as good a place as any to start.
Benefits of talking to your friends and family about copywriting jobs are:
- Your friends and family are easier to talk to
- You can reach out to more people quickly
- Referrals are great because of the common denominator
You might have some family members who own a business. They might see the value in blogs and give you the job straight away.
Even if you do not have any close friends or family members who are business owners, you should still let them all know that you are starting out as a copywriter. They may encounter someone that they know who needs a writer and be able to make the connection with you.
Approach Businesses That You Frequently Visit
No matter what size of city you live in, there are probably a few businesses that you visit on a regular basis. You may even know the manager or owner on at least a casual basis. These types of businesses make for great places to promote yourself as a copywriter.
Here are some tips to keep in mind:
- Have sample work ready to show them
- Show any competitors who do have a successful blog
As you talk to businesses that you patronize, make sure that you explain the value of blog postings and their positive impact. Because of your patronage, some owners will give you a shot at doing some copywriting work for them right out of the gate.
Talk to Local Businesses Downtown
Get ready to do some exercise for this one. Hit the pavement and walk through the local businesses district downtown. As you walk, pick up any and all business brochures that you can find. The key is to get as much information as you can about the local businesses in your area.
When you return home, do some research on each of the businesses. Find the ones that have weak marketing programs and then make a plan to visit them. Let them know what you have uncovered, and then detail what you can do for them as a copywriter. Even if they are not ready to hire you right then, they might keep you in mind for the future.
Start Attending Business Networking Events
As a freelance copywriter, you will be serving businesses and striving to help increase traffic to their website. A great way to get the word out about what you have to offer is to join some business networking groups in your area. Networking events are perfect for that.
These are places where business owners such as yourself get together and strategize ways to help each other. You will be able to promote your copywriting business. Even if those business owners are not in the market for such a service at this time, they may be able to refer you to other businesses that they know who are in need of a copywriter.
Promote Your Services on Social Media Sites
With just about everyone spending at least part of their day on social media, this makes a great place to promote yourself as a copywriter. This is where you can share blogs you have written and inform others what you can do for them. Make sure that you highlight how effective blogs can be at driving traffic to virtually any type of website.
Social media can be so effective at helping you find new clients thanks to the power of sharing. You never know who will share the posts you make, which showcases your copywriting job to others that you would have never otherwise had the opportunity to meet.
Look for Niche Websites That Need Help
If you are interested in a particular niche, it is time to start looking for those types of sites online. Many of them may be struggling with unique content that they can post on their site. If you are an expert in certain areas, you will want to promote your abilities as a copywriter.
Call any business that you are interested in writing for. Let the business know of your particular interest in this niche and your skill as a copywriter. Offer to write a few blogs for them and then see where it goes from there.
Work With Content Writing Sites
While working for individual clients might be more financially lucrative, many copywriters find that working with content writing sites, such as TextGoods, beneficial as well. The variety of topics that are often available keeps the job fresh and invigorating.
Numerous content writing sites are available online, but you will want to focus on those that pay you what you are worth. You want to be valued as a writer, so spend time looking through reviews and recommendations. You can also apply for work on your own as a freelancer through sites such as Upwork and Freelancer.
While there are certainly other strategies that will help you land a great copywriting job, these should get you headed in the right direction. The key is to stick with it and to not get discouraged in the beginning. Building up a client list can take some time, but that will come once you get yourself recognized.