When you have a blog, producing quality content that attracts readers takes work. You should research all the different forms of content you can choose from and determine what is best for your target audience.

There is no shortage of content you can choose from to help design your blog. List posts, how-to posts, case studies, and controversial posts are all solid examples. While they are the main types of content, it is up to you to present them in a unique and creative way. 

There are plenty of tips you can learn to help you come up with the right content. If you want to know more about what kind of content attracts readers, peruse this article.

What Kind of Content Attracts Readers?

Creating or promoting great content can sometimes be a challenge, but it comes with the job of content marketing. If you have a website, you should know full well that content is king. Even if you feel like you’ve trapped yourself in a certain niche, there is always room for expansion.

Content engagement is an area in which content writing services like Text Goods may come in handy. Some of the different types of content that attracts readers:

How-to Articles

How-to articles typically consist of great content that attracts readers. They put you in the position to be an expert in an area, and you get to teach the reader how to be successful at something. It can help them to achieve the end goal of whatever the topic happens to be, such as “How to Set up a Successful Blog Step by Step.”

These types of posts are especially rewarding to the reader in that once they are finished reading, they themselves become an expert. Part of what makes for engaging content is when you bring the reader in and they can learn something.

List Posts 

List posts or “listicles” are extremely useful to readers. They are kind of like the “bulleted lists” of blog articles. If you want to know how to attract people to your blog, this would be an example of the way to go. List posts usually consist of a number within the title, and they can be something like:

  • 7 Best Ways to Cook Pasta
  • 9 Greatest Songs of All Time
  • 10 Most Influential People of 2022
  • 5 Types of Yoga to Help You Sleep

It’s a list of the best or the greatest of something. This type of post cuts to the chase of the relevant points on the matter. List posts are also the best way to write a buyer’s guide!


Interviews are interesting for readers. Interviews will provide you with a steady source of helpful information. Inviting people to interview on your blog helps create relationships with you and important people in your field. You can create good backlinks on your website, which increases authority. Part of content marketing is building trust with your readers.

White Papers 

White papers are informational documents that are longer than blogs and include more information. They are often persuasive and read like a report. You can utilize them to prove your brand is an expert on a specific topic. They may consist of:

  • Deep research
  • Detailed data
  • Graphs
  • Charts

White papers are a great way to establish thought leadership. It presents a solution to a problem and is extremely authoritative. It should completely inform the reader about the topic and teach them something.

Case Studies 

Case studies are great because they typically involve some sort of success story or testimonial. They are more individual and personal than how-to posts, even though they may be similar. Case studies are good for exploring a topic in depth. Case studies give weight to information that cannot be learned in any other way. A case study evaluates an issue, such as information about a client and their challenges.

 Controversial Posts 

This type of post involves a theme your audience is interested in and can help you interact with your readers. These posts are the most fun to write, and a content writing agency can be ideal for writing this type of content. If you want to know how to get readers for your blog, try a controversial post that will get the readers talking. Some tips on how to handle a controversial post:

  • The best way to present it is with an editorial piece
  • You can take the unpopular side and show the argument for it
  • Choose topics that have a clear dominating majority
  • Do not engage in any arguments about the topic in question

When you are trying to grab new readers as well as entice your existing ones, you should know that controversy sells. If something is frustrating you or making you angry, you can write about it in a way that will captivate your readers. Some of the best marketing ideas are born from controversy.

Informative Articles 

Informative articles are best written by a content-writing company that knows their stuff. They are paid to do the hard work, including the extensive amount of research needed to fully explore a particular topic. A good informative blog post will have credible sources, as well as backlinks to authoritative websites, and it will be presented in a way that the reader can clearly understand it.

Current News 

This post type is usually shorter than most, as it tends to focus on current news you care more to highlight, as opposed to elaborating fully on. For this type of post, you need to be extremely quick about publishing, which means that you will not have the advantage of planning them ahead of time. This type of content should inform and enlighten the reader.


Good storytelling helps you stand apart from the rest of the blogs. The content should be unique and engaging. Stories go beyond research and facts. They reveal something about you, the blogger, and add a nice personal touch. Some examples of web story styles:

  • Tablet friendly high -adrenaline story
  • Ultra-relatable first-person story
  • Ultra-efficient skip-ahead story
  • Curiosity-inspired story

Stories are particularly useful for lifestyle topics. They are relatable and create quality content engagement through many shares and responses. Web stories are a new form of content available, and it is becoming quite popular.


There are many types of interesting content that can attract readers to your website. You should figure out your target audience and the message you want to convey before you commit to any type of content.