Should You Create a Podcast for Your Blog? Here’s How to Know

Podcasts have become immensely popular over the past few years, with about 38% of the world’s population tuning in. Unsurprisingly, many blog owners are tapping into the market, adding podcasts to their pages. Should you add a podcast to your blog, too?

Adding a podcast to your blog is an excellent opportunity to reach younger audiences and multitaskers who might not be able to sit down and read your posts. So long as you can make the commitment and have a good topic, creating a podcast for your blog is worth a try. 

Are you thinking about creating a podcast for your blog? Keep reading to find out whether or not this is a suitable avenue for you to take!

6 Reasons You Should Create a Podcast for Your Blog

For the most part, podcasts are a pretty good idea! Overall, there are benefits to adding a podcast to your blogging routine:

Graphic of Reasons to Start a Podcast: 1. Helps reach a younger audience 2. Helps you reach the people who are always on the go 3. Adds a personal touch 4. Unique takes can increase traffic 5. Adds variety to your blog posts 6. Can be fun for you

1. Starting a Podcast Could Help Reach a Younger Audience

It’s estimated that 47% of podcast listeners are between the ages of 12 and 34. So, if you’re looking to tap into a younger audience, a podcast can be an excellent route to take.

How does this benefit you?

It’s pretty simple: the more listeners you obtain, the more traffic to your website. This can result in additional subscribers, increased profits, etc. Essentially, a podcast can be your gateway to a better return on investment or ROI.

2. Starting a Podcast to Your Blog Makes it Accessible to Busy People

Plenty of people opt for podcasts over blogs because they don’t have to sit there and read them. This is beneficial for two reasons.

For one, it’s hard for people to find time to read blogs in this busy and complicated world. With a podcast, they can pop in their headphones and listen to something interesting – all while they’re working out, doing chores, or performing other essential activities.

Secondly, some people just don’t like reading. They’d much rather have someone read to them. With a podcast, people who don’t enjoy reading don’t have to worry about skimming through texts. Again, they can pop their earbuds, turn their device on high, and listen to interesting content.

Additionally, a podcast is a great way to connect with your differently-abled users. Whether they’re visually impaired or can’t read well, a podcast will make your content accessible to them in a human way. Giving people a break from those robotic screen reader voices can truly make all the difference.

3. Starting a Podcast Will Add a Personal Touch to Your Blog

Although a good writer can add personality to their articles, it’s not always easy for readers to “connect” to the content creator. And believe it or not, connecting with your viewers is absolutely essential for several reasons.

Adding a personal touch – like a podcast – to your blog will form a bond with your viewers. At this point, they’ll be able to know the face – or, at least, the voice – behind the blog, building trust. 

In turn, people will feel more comfortable and excited to visit your blog. Again, this can equate to plenty of ROI on your end – which is likely the goal of creating your blog in the first place.

4. You Have a Unique Idea That Will Increase Traffic

There are over five million podcasts worldwide. Needless to say, that’s a lot of competition.

But if you have a unique idea, you can rest assured that it will increase traffic. 

Some niches you may want to avoid include true crime, book and movie reviews, news (especially celebrity news), advice, and health/fitness. These markets are oversaturated, and you’ll likely find breaking through and gaining traction challenging.

Oh, and here’s a tip: ensure you talk about your blog during your podcast shows. This will encourage listeners to check out your blog, which will also lead to improved traffic.

5. Creating a Podcast For Your Blog Will Add Variety

Blogs are great.

But if you have a wall of articles, it may be less appealing to some viewers. After all, variety is the spice of life – and the last thing you want to do is bore your viewers right off your blog.

The solution?

Add some variety – such as a podcast. You can cover different topics, bonus information on things you’ve written about, and more. You could even do “podcast special” topics that make listeners think they’re getting more – and it opens you up to starting something like a Patreon, where loyal fans can pay for bonus content. 

6. Podcasts are Fun if You Don’t Mind the Commitment

Starting a blog isn’t the easiest or quickest thing in the world. Many steps are involved, from creating a topic and name to creating the website. And that’s not even including writing all the content! 

With a podcast, though, you don’t have to focus on making everything look as polished and proper as you do in a blog post. If you know you can’t write well, you could hire ghostwriters for the blog content and spend your own time on the podcast!

While starting a podcast might be more fun, it may be more challenging. You’ll need equipment like microphones, recording and editing software, and other essential items. While these don’t have to be expensive, you’ll need to shell out some dollars if you want quality.

Aside from the cost of starting a podcast, you must also consider the time commitment. It takes a good chunk of time to put together a top-tier blog, from brainstorming to performing, editing to publishing. If you’re someone who doesn’t like to talk much, a podcast is out of the question.

For some, starting a podcast sounds more like a chore or a burden than something fun and exciting. If it sounds anything other than exhilarating, it’s best to avoid it altogether. 

3 Reasons a Podcast Isn’t the Right Choice for Your Blog

While podcasts are typically a good idea for blogs, they’re not always the right choice. Here are two key reasons why you should pass on podcasts:

Graphic that says: When it May Be a Bad Idea to start a podcast 1. You don’t have the time to post regularly. 2. There are too many podcasts on that topic. 3. The topic isn’t deep enough.

1. Time-Consuming

Although it might seem like you can just “start talking” and make a top-notch podcast, that isn’t the case.

Podcasts require a lot of your time, which can be difficult if you’re already spending a lot of time on your blog.

However, you can remedy this situation by outsourcing some of your blog tasks. For instance, you can reach out to third-party companies – like TextGoods – to handle your article creation so you can focus on the upcoming podcast.

2. Oversaturated Topic

If you’re planning a podcast in an oversaturated market – like movie reviews or fitness – forget about it.

Spending time on a podcast using oversaturated niches won’t do you much good. It’s better to focus on other avenues.

3. The Topic is not Deep Enough

If you’re thinking about starting a podcast, you should make sure you have enough ground to cover. Traditionally, podcasts are 45+ minutes and can stretch into a years-long project depending on your audience. 

Podcasts often don’t survive topic switches. Your listeners know you to be knowledgeable in one niche. They share that interest with you, so making an abrupt switch could lead them to think you don’t care anymore. 

That entails picking something that’s both broad enough to cover for a long period of time, yet unique enough to help you establish a special connection with your listeners.

If you think you’d just like to cover specific parts of some topics just to supplement your blog posts, you’re better off creating a YouTube channel instead.

4. You Are Not Passionate About the Podcast Subject

Creating needs to be fun for you. If you’re not having fun, everyone is going to be able to tell. Think of it like a school presentation: were you ever given a topic you didn’t really care about? 

What happened? Odds are, you trudged through it, the presentation wasn’t engaging, and nobody really listened. 

The same will happen if you’re not passionate about your podcast subject. If you’re just reading off a script and seem like you’re checked out, your audience will get bored and click off. Not only is that bad for business, it’s a waste of your time that you could spend on a project you’d like better. 

Podcasts May Be an Excellent Addition To Your Blog!

Depending on the time you have available for creating a podcast and your chosen topic, a podcast can be an excellent addition to any blog. 

Do you need help creating captivating content for your blog? TextGoods can help! Our experts can write articles, research keywords, and more. Reach out today!

6 Things To Do When Improving Your Website’s User Experience

6 Things To Do When Improving Your Website’s User Experience

Improving your website’s User Experience is crucial to rank in Google and to keep your audience. How the user experiences your website determines whether they will engage with the content and return, or if they will leave and not look back.

You are aware of the importance of having a website that is visually appealing and easy to navigate. Relax, we are here to help you. In this article, we will discuss eight ways you can improve the user experience or UX of your website.

How Can We Improve User Experience?

There are quite a few ways in which website user experience can be improved. Each takes time when you are inexperienced with running a website. Let’s investigate some areas that can improve your UX.

Improving your user experience is a time-consuming task that often requires a lot of technical knowledge you may not have. Here is an outline of what we will focus on:

  1. Use Google Tools
  2. Utilizing White Space 
  3. Practice SEO
  4. Write Quality Content
  5. Implement Marketing Strategies
  6. Edit your articles and your site
  7. Optimize Page Speed
  8. Fix 404s Quickly
  9. Repurpose Content
  10. Use a Professional Content Writing Service

Now we will explore each improvement in the following sections.

1. Use Google Search Console to Improve User Experience

Google Search Console and Google Analytics are excellent tools for website owners who need an inside look at the health of their websites. They help you with your search engine optimization.

When Google Search Console is used in conjunction with Google Analytics you will be able to 

  • Visualize your audience
  • See how much time users spend on a page or your site
  • Find where your website needs optimization to load faster, have organic traffic
  • Fix URLS
  • Track page indexing
  • See Keyword Performance and more

Google Search Console and Google Analytics are free tools you can use. Google walks you through how to use these tools upon verifying your website. 

If you are unfamiliar with HTML or how a website works, Google Search Console can feel like you’re learning a foreign language. Time, research, and practice are the best tools you can use when you optimize your site for search engines. This will also make your site more user-friendly.

It does take time and can be frustrating if there are a lot of fixes that need attention.

2. Utilize White Space on a Website

Having white space on your website and blog posts helps your audience stay attentive to your content. If your white space is taken up by numerous ads, or if you have walls of words, it can be difficult to concentrate.

You can fix this by:

  • Allowing minimal advertising.
  • Break up the text into smaller blocks.
  • Make the page margins wider
  • Optimize your page for readability on a mobile phone. Again this can be done with smaller blocks of text.

Interestingly, Placing ads at the top of your posts or your website may not be a good idea. This is not so much of a distraction for the reader, but it may be a distraction for Googlebot scanning your site.

Most of the time, bots can tell the difference between the content and the ads but don’t need to leave it to chance. With some basic coding, you can tell the bots that the ad space should not be included in the crawl. 

By placing the <aside> HTML code within the ad block you can tell Googlebot not to crawl that section. Again, this takes experience, or time to learn how and where to apply this coding.

3. Write Quality Content That Grabs the Target Audience

Writing quality content that grabs your audience can be difficult to do. You need to understand who your target audience is and predict what questions they need answers to.

Your content should be original and personally engaging while giving your reader the answers they are looking for. This requires research into your audience. 

  • You should know where your audience can be found. For example, on social media.
  • Search for questions and comments within your niche that you can research and answer.
  • Research your topic
  • Write the quality content your audience craves.

If you need ideas to get your creativity flowing, look at social media forums within your particular niche. These people are already asking the questions. It is up to you to find those questions and choose which ones to answer on your website.

After you excavate what your audience needs, you need to create an answer they can understand. Your content should bring something new and different to the user. This may require deep research, so you are not just rephrasing what others are talking about.

4. Implement Marketing Strategy to Help User Experience

Having a marketing strategy is very important to improving user experience on your website. A marketing strategy is designed to bring traffic to your site. 

You should map out your marketing strategy to gain the most from your website. 

Start with:

Graphic of steps to implementing a marketing strategy:1. Check your website for bugs or broken links.2. Ensure Google can crawl your site.3. Add in mobile friendly features.4. Connect your site to any social media accounts.5. Take advantage of paid ads.6. Start running email camplaigns early on.

Having a well-defined marketing strategy will drive organic traffic to your site. Your site should reflect what your audience is looking for. By having compelling content and reliable products your readers will continuously return.

5. Optimize PageSpeed To Avoid Aggravation

When your website is loading quickly, your readers are more likely to stay and engage with the content. We must remember that everyone is very busy these days and we are used to having the content available in a flash of a second.

If your page is lagging when someone clicks on it, they are more likely to leave and find another site to answer their question. If you are wondering about your page speed, you can use the Google PageSpeed analyzer

Enter your Web URL into the search bar and press enter. It will then scan your website and give you feedback on how quickly your page is loading. If there are problems this tool will point them out.

You may need to research what each problem or error is to fix your website and have it run at optimal speed. It is amazing how much information you can obtain from this tool! It can also make you feel ill if your website is filled with problems and errors.

Take a deep breath and tackle each issue one step at a time. Before you know it, you will have optimized your website for speed. Having your page load quickly determines if Google will recommend it to searchers, so it’s very important to have excellent page speed health.

6. Repurpose Content to Make the Whole Site Better

By repurposing your old content, you can bring new life and new traffic to those pages. At the same time, repurposing your work will be faster, saving you time when you are writing.

Just because you wrote an article last year, does not mean that it is irrelevant now. Give those older pages a make over and add new:

Graphic that says:New things to add to make your website sparkle:1. Images2. Updates3.New product recommendations

And, check all of the links within the post to make sure none are broken. 

Final Thoughts

All of the above steps take a lot of time and experience. You can save more than 30 hours a week by hiring help from a professional writing content agency. 

TextGoods is an excellent Content Agency. We provide you with:

  • Professional ghostwriters work closely with our professional editorial team.
  • Keyword Research and a Hit List.
  • Social Media Management.
  • Content Repurposing.
  • Unlimited Revisions within the first week of delivery.

It takes around five business days for one article to be completed by our team and returned to you, and you receive your articles as they are completed.

7 Best Tips for Researching Your Blog

7 Best Tips for Researching Your Blog

Are you a blogger, and do you want expert tips for researching your blog? Research is one of the most essential parts of writing for an audience because it makes you an authority on the topic and credibility.

Research for blogging involves so many components, like keyword research, competitor research, and the contribution of personal knowledge. Being a blog writer is a responsibility because users are counting on you to be a reliable source. Here’s what you can do to be the best you possibly can!

1. Commit to Conducting Very Thorough Research For Your Blog

Research is so important when it comes to your blog. You want to give the most pertinent facts that express the article’s main idea. When starting with your blog, it will take longer to provide a complete piece for your blog.

The time it takes depends on your topic, how long the post is, the complexity of the subject, and how experienced you are. For the most part, you cannot put a time frame on research and writing; however, there is a formula for the long article that you can use.

The average seasoned blogger can research and complete a 1,000-word article in about 2 – 4 hours. However, it could take 5 – 6 hours if you are just beginning. Essentially, the more experience you have, the faster the work will flow.

There are many ways to research your blog; your goal is to be thorough, not redundant. Some of the reasons why good research will make your article stand out:

  • Increases user engagement. 
  • Builds trust with your readers. 
  • Enhances the quality of your writing. 
  • Revealing current trends in your niche.
  • Improves the credibility of your content.
  • Allows new and fresh insights into the topic.

Quality research helps improve SEO on your blog because you are writing for a target audience interested in the facts about the subject. You will also have the appropriate information to educate your users, giving you an edge over the competition. 

If you’re not going to commit the thorough research you need to, you’re better off hiring someone else. 

2. Identify the Purpose of Your Blog

How you research will depend on what you’re trying to get across. Before you even start, you should figure out what you want to do with this post. Some staple purposes include: 

  • Increasing traffic: SEO is essential in helping you research your blog. Keywords are crucial in attracting an audience and driving traffic to your site.
  • Demonstrate your expertise: You will likely write about something you were interested in or know a lot about. This gives you an edge over the competition because you have your unique perspective of the topic, and when you use your own words, it will come together naturally.
  • Educating your audience: You want to write to inform on a particular topic and educate your audience. Remember to back up any facts you derive with your sources and always credit the source in your blog. 
  • Entertaining your readers: Almost as important as educating, learn how to engage your readers with a conversational tone that is comfortable to read and understand. You want to be a readable and relatable authority, and the best way to do that is to establish a rapport with your readers that makes them want to return.  

For example, if you’re goal is to entertain the reader, you probably don’t need a million statistics and dissertation-level writing, which might mean you’ll be able to spend less time in the research stage. 

If you’re super concerned about SEO, you’ll spend more time doing keyword research than someone who isn’t. If you want to be educational, you’ll need more sources than if you’re just showing off your own expertise with personal anecdotes. 

3. Define Your Blog’s Target Audience 

Before you begin researching a topic, you need to define your audience. For example, if you are writing a blog post about the best cat toys and products, you have determined that you are writing to a cat-loving audience. This helps you choose the best products to feature in the article and the links you will provide.

You will need to brainstorm the questions the person coming to your site may ask and how to answer those questions. Type those questions into the search bar and see what comes up. Start by thinking of ways to explain the information to your audience in your own words and develop details that will help the audience understand the topic better. 

4. Keyword Research Your Blog Post 

Keywords are essential to help you write your blog post because they help you understand what users are searching for, and integrating keywords into your article will allow you to rank highly in the search engines. 

Sources for Keyword Research

There are a comprehensive variety of keyword research tools to choose from. The following include some of the best and most popular programs for keyword exploration:

  • Google Keyword Planner provides you with information straight from the horse’s mouth. The data comes from none other than Google itself.
  • Ahrefs Keywords Explorer This product will go deep into keyword research and gives you in-depth information about each keyword. It tells you how many backlinks you will require to place first on the Google search engine.
  • RankIQ This program is an easy-to-use platform where you can quickly search for related keywords for your blog. It is one of the best SEO tools for a beginner.
  • Serpstat This program comprises tools for link building, local search optimization, and keyword research. It can help you track your competitor and monitor trending keywords.

Should You Hire a Content Agency to Do Keyword Research For Your Blog?

Keyword research is a daunting task that the untrained blogger might not fully grasp. Instead of doing it yourself and potentially messing up, you can hire professionals to do it for you.

The professionals, like those at Text Goods, know exactly what they’re doing. They’re trained to be able to conduct thorough research for any niche, so you can just sit back and wait for them to finish up.

Content agencies almost always have blogs of their own. We know what you’re looking for, and we can help you get there. Hiring a professional – at least for the first round of keyword research – is definitely a good idea.  

4. Draft an Outline For Your Blog Post 

Organize the most helpful portions of your research and compile them into an outline. Trying to fit all the information you found into a blog would be a mistake. 

You could jeopardize the article’s natural flow, making it seem too cluttered and disorganized. When you organize an outline for your blog, the goal is to remove the excess information that is the least interesting or helpful. 

Your information should be arranged according to how you want to present it. Think of it like pop radio: you need a good hook. Your title must attract the reader and make them want to learn more.

5. Start Your Blog Research by Gathering Statistics from Credible Sources 

Get the statistics ready first: that’s usually the most tedious part of researching. Statistics are important, and you need to make sure they’re correct. Some examples of sources you can trust:

List of resources for credible sources:1. Encyclopedias and textbooks  .edu, .org, .gov sites on Google2. News sources with first-hand reporting 3. Research-oriented magazines like 4. Psychology Today 

You can also retrieve relevant videos on YouTube and put them into your blog. The most important thing to know about online searching is that the domain name can reveal whether the source is credible. 

You should always check several sites to see if you can back up the information you have found. It may also be helpful to check the date of the publication. 

Be aware that, if you’re adding statistics into your blog post and you haven’t dated them, you need to update them consistently. If you say 5% of people in America hate dogs, but in 6 months, a study comes out that 6% of people hate dogs, you need to update your post to stay relevant.

6. Contribute Your Personal Knowledge to the Blog 

Once you’ve got your statistics together, you can start plugging in your personal experience: those stats are just your backbone. 

You should figure out exactly how much you already know about the topic and how what you know can fit into your blog. Quality research entails that you incorporate your ideas into the article. 

For example, if you write about how often you should walk a dog and have an adorable golden retriever puppy at home, you know you should not walk puppies too long because it can interfere with their growth and development. 

You can contribute all the information you know about puppies from personal experience, share anecdotes, et cetera, which will help you build trust with your readers. No one wants to read a blog post that sounds like it was written by someone who doesn’t care or know the topic well. 

If necessary, write down any information you know in a notebook, as this is another good brainstorming technique. You want the article to be as unique as possible. 

7. Check Out Your Blog’s Competition

Check out other sites to see their style and get some ideas. You should never out-and-out copy them, but there is nothing wrong with simply observing the trends. Checking them out could also help you figure out exactly what you don’t like, too, so you know what to avoid.

Know that you and your competitors are trying to attract the same audience. They may even have similar content and many of the same sources.

Competitive analysis will give you a better insight into your competitors and why they have been successful. Identify their strengths and weaknesses. You will need to do some investigation here. Find out the following:

List of things to do when checking out the competition:1. What opportunities they have that you do not2. Why they are a threat to you and your business 3. Their content strategy and how they cover the topic 4. Compare the competitive advantage of their site to yours

By researching your competitors, you can find out where the competition is lacking: do they not have good images? Is their tone too formal? This is a perfect opportunity for you to fill in those gaps. 

What Should You Avoid During Research For Your Blog?

Sources are considerable help with research, but there are some resources you should either use sparingly or avoid altogether. 

Remember, you can use Wikipedia to jump-start your research, but it should never be used as a credible source. Wikipedia is a great place to find credible sources, though; you can shop through their footnotes!

Unauthorized biographies are not credible because the subject does not approve of the author’s story and could be filled with lies. Social media posts cannot be trusted (except for direct quotes), as fake news tends to be circulated all over the internet. When it comes to quotes, consider the source. 

Chances are, Twitter and Facebook may not be credible. Personal blogs can be excellent sources of information, but if they have not backed up their article with sources, they may not be reliable.  


Researching your blog is essential because you must verify your information with credible sources. Hopefully, the above tips will help you when you explore data for your next blog post. 

If you are looking for expert writers who are adept at research, look no further than Text Goods. You can get various articles ranging in subjects from health and fitness to personal development.   

Copywriting Vs. Blogging: Which Should You Do?

Copywriting Vs. Blogging: Which Should You Do?

Do you write copy and wonder if the grass is greener for bloggers or vice versa? You will be pleased to know that both have pros and cons. 

The overall purpose of your content will determine which route you follow. If your content is more geared toward information and sharing your personal expertise, blogging is the way to go. However, if you own a business and are attempting to influence readers to purchase a product or service, copywriting is better for you. 

Copywriting and blogging both require knowledge of certain subjects by researching topics. This feature will provide the pros and cons of both copywriting and blogging. 

What is Copywriting?

Copywriting is when you write for a company or someone with a blog who wants you to market their products in small, succinct, engaging ways. Copywriting stems from the intent to sell a product or service. 

Professional copywriters write for others and are generally retained for their skills. Examples of copywriting work include:

List of examples of copywriting work:1. Commercials2. Advertisements3. Social Media Posts4. Emails

Because copywriting is more geared toward capturing an audience’s attention, these pieces are usually shorter than blog posts and cover the topic less in-depth.

What Does a Copywriter Do?

Copywriters can perform many tasks. The following include the many roles of the copywriter:

  • Researching the subject
  • Editing and proofreading 
  • Checking out the competition
  • Working with a marketing team 

Copywriters also help come up with ideas. They may meet with clients to find out the format and style they need to write their pieces. 

Copywriters can also technically be bloggers, and they can work together: in fact, many websites will hire both types of authors. The blogger is responsible for writing out the long-form post, and the copywriter might come in behind and cherry-pick pieces to turn into ads, include in emails, or turn into infographics.

What Are the Pros and Cons of Copywriting?

There are many significant advantages to copywriting, but there is also a downside. The best part of copywriting is that it is a high-demand business. The following is the rundown on the pros and cons of copywriting:

Pro: You Make Money Fast 

When you are a copywriter, you make money fast because you typically get paid a flat rate for however many words per article you write. 

Con: You Do Not Get to Be as Creative 

You do not get to be as creative when writing for someone else. With copywriting, you write in the format the client asks for, and if you deviate from that, you risk not getting paid. 

Pro: You Learn How the Big Companies Want You to Write

You can learn a lot as a copywriter when you are trained correctly. When you write for a company like Text Goods, they teach their writers all of the “ins and outs” of copywriting.

Con: Copywriting Has A lot of Rules 

While it is great that you learn a lot through your copywriting jobs, there are a lot of rules you need to follow as a copywriter. 

What Makes Copywriting A Better Option Than Blogging?

A copywriter is someone who persuades people to do or buy something. To do this, copywriters employ the use of engaging, brief written content rather than relying on a long-form explanation.

Graphic explaining the differences between copywriting and blogging:1. Blogging can be a passion project.2. Blogs usually have a niche.3. Blog content is usually longer.4. Copywriting is more business-minded.5. Copywriting typically covers a variety of topics.6. Copy is usually shorter.

Copywriting is a bit more straightforward than blogging. If you’re more business-minded, copywriting may come easier to you than blogging which could make it less time-consuming. Additionally, you can repurpose copy-written content a bit easier, making it versatile across platforms. For many copywriting jobs, you can hire ghostwriters. 

What is Blogging? 

Blog writing is when you have a specific niche you write about. Blogging aims to express ideas to a group or an audience. You can have your own blog and write the content for it. People can make a living from blogging if they market themselves correctly. Examples of blogs that make money:

  • Pets and animals 
  • Health and Fitness
  • Finance and Money
  • Love and relationships

Many people use blogs to promote or market a product or service. Bloggers usually have authority in the subjects they cover. The following includes the many roles of the blogger:

What Does a Blogger Do?

A blog writer is capable of what a copywriter is, except many bloggers write for their website rather than someone else’s. 

  • Researching the topic 
  • Proofreading and editing 
  • Keyword and SEO research 
  • Writing long-form and short-form content 

The blogger’s job is to create great content their audience wants to read. Bloggers educate their readers about the subject and provide them with entertainment. Blogs can also use hired ghostwriters. 

Does Blogging have Pros and Cons?

Blogging can be fun, especially when writing your own content for your website. Copywriting is often more straight to the point. However, blogging gives you more opportunities to let your freak flag fly! The following includes some of the pros and cons of blogging:

Pro: You Can Be as Creative as You Want 

When you are blog writing, you can spruce up your blog any way you like. 

Con: Making Money is a Waiting Game

When you start a blog, you need to monetize it, which takes time. You must do keyword research and have a fair amount of SEO knowledge to make money. 

Pro: You Can Share Your Knowledge with the World 

When you blog, you will have knowledge, experience, and interest in what you are writing. 

Pro: Blogging is Long-Term Work and Can Pay Off Big

Blogging is a long-term gig that will develop over time. You can earn some income from blogging if you do it right. It is often a lot of work, but the payoff is worth it! 

Con: (or Pro) You Must Write More Content

When you have a blog, you will need to write more content to earn the same income. However, this should be fine if you love to write. 

What is Better for a Business, Blogging or Copywriting? 

Copywriting is better for a business because copywriting is more geared toward persuasion. Whether you need your customers to sign up for something, purchase something, or go somewhere, copywriting will be easier to get them there. 

Copywriting gives a business a better chance to be memorable. You’re more likely to remember a hilarious, short email than you are to remember a blog post. Additionally, copywriting leaves your reader less of an opportunity to become bored and click away. 

A business may also want to have a blog, which is totally fine. If nothing else, having a blog could give you a place to answer frequently asked customer questions so you can spend less time repeating yourself. Blogs are also great to showcase your knowledge.

What is Better for Personal Passion Projects? 

Blogging generally offers writers more of a chance to be creative and informative about a certain topic. If you’ve got something you’re really passionate about, you might not want to limit yourself to a shorter post. You want to share your knowledge, and blogging is perfect for that. 

Blogging can also be a decent way to make some passive income, even without copywriting. Bloggers often use affiliate programs to earn commissions on products they write about. Additionally, a blog may open you up for opportunities for sponsored content.


There are pros and cons to blogging, and the same goes for copywriting. Copywriting is more formal with more rules, but you can make money fast, especially if you are a good writer. Blogging can be more fun, especially if you have a blog in a niche you love to write about. However, it is a lot of work, and you usually have to wait to make money. 

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Do You Need a Niche for Your Blog? 13 Reasons Why You Might

Do You Need a Niche for Your Blog? 13 Reasons Why You Might

Do you have a site and are wondering if you should focus on a specific theme and type of blog? Having a niche for your blog is a great marketing strategy that will ultimately pay off. 

You do not necessarily need to have a niche for your blog, especially if it is a group effort between multiple authors. However, if you are building a blog to boost your business or share your expertise about a certain subject, it is wise to establish a niche. 

In this article, you will discover fifteen reasons why having a niche blog is probably a better option for the typical blogger, as well as some reasons why niche blogging might be too much to bear for others. Find what makes you happy!

Graphic explaining the benefits of having a niche blog:1. Helps play to your strengths2. Can be easier to market3. Helps build target audience.4. Can help prevent writer’s block5. More room for passion

Having a Niche Blog May Help Appeal to and Draw in The Customer

Your goal should be to find a valuable target audience. When you narrow down your niche, it is easier to find your blog when a customer goes to the search bar with their question. 

A good example is if you have a pet-related site, and the customer types in the search bar: Feliway pheromone spray for cats, and boom, they are there. The customer finds your niche-specific site. They click on the ads you have strategically placed in the article and purchase this cat product. You get a cut of the sale. This is how marketing works. 

Having a Niche for Your Blog Encourages Silo Structure

You may be wondering, what is silo structure? Silo structure in SEO and niche blogging is when you have a site that focuses on a niche. 

Then, your site branches off into different overreaching topics that cover an extensive variety of subjects. All the pages are linked together in one pretty package. Some examples of overreaching topics for a pet blog:

  • How to Train My Puppy to Sit and Stay 
  • 9 Cat Breeds Who Are the Most Sought After 
  • Why You Should Consider Adopting a Shelter Pup
  • Ways to Play with Your Cat that Will Satisfy Their Natural Instincts

Anyway, you get the point. If you have a niche blog, you must get creative about the topics you cover. You want to be unique but too over the top. 

You still want to lure an audience away from your competitors. In the end, going niche will help with content creativity, which means you will establish posts that will be helpful and relevant to the audience. 

Niche Blogs Tend to Make More Money

Most companies are not interested in promoting a pet product on a blog with pets but also focusing on human health, personal development, and entertainment. 

It just does not work that way. Niche blogs simply resonate better with specific audiences. This is because people are coming to you with a particular question in mind about a topic. 

Targeted ads could make a profit but are not as successful at making money. If a blog covers too many topics, it confuses the advertiser and the audience, and they will likely bail. Selling products is a lot easier because your readers are there to learn about a specific topic. A good product sold on a niche blog might persuade users to buy. 

Having a Niche Can Make Keyword Research for Your Blog Easier

Niche keywords are specific keywords that focus on a particular topic. They make ranking in the search results easier due to less competition and higher relevancy. 

Niche keyword research drives traffic to your website, which helps you to develop a well-defined audience. It allows you to focus on underserved topics and build your brand. 

Text Goods will help you rank in the search engines, meaning your business will reach your target audience. Text Goods writers and editors can tailor your articles around valuable keyword research. 

Niche Blogs Can Help You Find Loyal Readers 

The best way to build a blog to attract loyal followers is to create with your audience in mind. Niche blogging means you can achieve a dedicated fan base who reads your blog continuously. You want users to look forward to reading your articles, and there are ways you can attract loyal readers to your blog.

When you cater to a specific audience, you build a loyal following that will go to your site continuously. This is a targeted approach because the focus is on one thing instead of ten different things. It not only gives you credibility, but it also separates you from the competition.

The intention behind a niche blog is to attract loyal readers and tailor your blog to attract the people who will most likely be interested in your content. You will be writing to your ideal reader who wants to know the answer to the question you pose in the blog. 

For example, if you have a pet niche blog, you will likely write to people who have a pet and have questions about pet care. You will develop a meaningful relationship with these readers because they will come to you for guidance. 

Niche Websites Improve Customer Relationships

When you target a specific group, you bring in readers you can engage with more personally. You will likely have repeat readers returning, and you can nurture these relationships. 

You may be able to answer questions and respond to comments. You will also get to know your customers and develop a following. You will build a sense of community around your niche blog. That’s how you build a loyal following that will be vital for marketing. 

You Will Not Be Spreading Yourself Too Thin With a Niche Blog

If you try to appease every client, you will likely spread yourself too thin and burn out. By focusing on a topic you know a lot about and are passionate about, you will cater to the audience you want. It will make you feel more comfortable as a blogger. 

When you have a specific topic you generate ideas around, it will give you more time and energy to produce better work. You can start with the basics. Then, grow your niche slowly and methodically to become more varied and involved. 

Niche Blogs May Market Better 

Niche markets more naturally than when you have many topics on your site. You get to say, “I have a pet blog,” “I have a sports blog,” or “I have a blog about spirituality.” These niches target specific groups. And they tend to have a massive following. 

When you do not have a niche, you will be competing with seasoned bloggers who have been doing it longer than you. Some of the opportunities available when you have a niche:

graphic explaining the Marketing Benefits of Niche Blogging:1. Builds authority2. Affiliate links for certain products fit better.3. Target audience is easier to determine4. Following tends to be more loyal5. Sponsors may be easier to obtain

When you have a niche, your blog will be on the list of sites that come up on the first page of the search. It makes it a lot easier to find you. 

You will have some peace of mind knowing that your blog is marketed to an audience with whom you have a prayer of reaching. A niche helps you communicate better with your readers. A clearer vision will go a long way toward defining your target audience.  

Establishing a Niche for Your Blog Will Help You Build Expertise in the Subject 

When you have a niche blog, you learn much about the subject you are writing about. As a pet blogger, this means learning about pet health, the different breeds of dogs and cats, and how to care for exotic animals. 

If you want to rank in search engines, you will need to know what is working and what you need to improve.

It helps you expand your knowledge base and how to make your site a success. When you know about a subject and you are passionate about it, you can take your site places you would have otherwise not been able to if you did not develop the appropriate skills and experience. 

Running a blog takes hard work and can lead to other opportunities and give you the success you never dreamed of.

This is an example of how a specific niche can teach you a lot more than you already know, and you essentially become an expert on the subject. This will help you when you explore topics, and you will be able to teach others what you know. 

Your Content May Be More Valuable from a Niche Blog

This content ties into becoming an expert, but when you have a niche, your site and the content you write will become more valuable simply because it is all linked to educating your readers on the topic. Your readers will value the content more than if you have many different subjects in one place. 

However, you should always strive to produce good content, no matter what you write about. The number one rule to writing is if no one wants to read it, you may need to improve the quality of the content. 

Being Bound to a Niche Blog Will Make You Make Better Decisions 

If you have a niche, you know what you need to focus on, and it will help you make better decisions about your blog. Recognizing your goals will allow you to create milestones, and you will have a clearer vision of what you want your blog to look like. 

If you do not have a niche, you often miss the mark, rendering your site invisible compared to other well-established sites with a niche. You risk not being organized enough to make the necessary decisions for your site’s success. 

You Will Be More Consistent with a Niche Blog

Believe it or not, having a niche is a lot more fun because you get to be creative and show off your talents. It would be strange to see pictures of pets in their natural element alongside pictures of food recipes and people doing yoga. 

Having one specific niche allows you to go all out for your site. You can have beautiful images and content pertaining to the subject, and it can be as fun as decorating your bedroom or a cake. Blogs look better with a consistent theme.  

How to Avoid Burnout on a Niche Blog

If you have written about a specific niche for an extended period of time, you may need some help getting new material. One great way to do this is to look for a company to do some of your writing for you. 

Text Goods is a great way to take some of the burden off your shoulders by getting someone qualified to produce outstanding content for a reasonable price. With many packages to choose from and top-notch writers, you can not go wrong to choose Text Goods.


Having a niche as a blogger is an advantageous experience. It will help you rank in the search engine, become an authority on the subject of your choice, and have many more career opportunities than if you were not committed to a particular topic. 

Text Goods has writers who specialize in various niches and can write for you for a reasonable price. You will not be disappointed in their copywriters because they will deliver top-quality content, and you will always receive beautiful pieces for your company.  

Here’s Why Web Developers Need Blogs and How to Start One

Here’s Why Web Developers Need Blogs and How to Start One

Are you a web developer contemplating starting your blog? If the answer is yes, it would be a good idea to give blogging a try. 

As a web developer, you can impart your knowledge to an audience; if your content is quality, more people will read it. Blogging may also lead to other career opportunities for yourself or your company. If a potential employer sees your blog, it can really make you stand out.

Having a blogging site as a web developer will also help you market yourself and gives you an edge over the competition. In this article, you will find out more about why web developers need blogs and how to start one. 

Blogs Help Web Developers Share Knowledge with an Audience 

Blogging will let you share your knowledge with the audience and gain a deeper understanding by teaching. You will get to show what you have learned by experience, and the more helpful the content, the more people will read it. 

You could also use a blog as a way to answer common questions you get from customers. Rather than spending time answering the same question over and over, a blog gives you the option to have an “FAQ’s” section. You can direct customers there and save time!

You can help other web developers learn from your achievements, as well as your mistakes. It can be rewarding to give back to the community. 

A Blog Can Lead to Career Opportunities for Web Developers

Content creation can lead to other career opportunities. You could become a freelance writer and earn some sweet income on the side. Freelance journalists can make a lot of money, and you could benefit from trying it. 

The more content you generate, the easier it will become. Clients can start to notice your work, and if you do it right, your blog can quickly become your portfolio. It’s a perfect opportunity to show off your skills, so be sure to include lots of images and personal anecdotes if you’ve got them. 

Some companies even hire full-time technical content writers. If you can write well, you may have stumbled onto a new passion that can take you places. You can even blog as a service and charge customers to publish your articles on their blogs. If not, you can hire ghostwriters to get it done. 

Blogs Can Help A Web Developer Further Their Web Design Skills

A blog or a Web Site requires the same web development skills. If you choose to design a blog it will be internet based and will require hosting and development. A common site that does blog hosting is WordPress.  

You still have to design the site and do everything you would for a website, so your web design skills will get a workout. You can practice on a smaller scale because a blog does not need to be as intricate as a website. You might just learn something new!

Blogs Market Your Web Developer Skills to Potential Clients

When you blog with authority, you establish yourself as a professional in your field. You will stand out among competitors. You can become well-known in your industry as a professional web developer. People may come to you with questions and drive traffic to your website. 

Demonstrating your credentials can go a long way to show potential customers you have the right stuff. Search engines love a blogger who can attract an audience. Blogging as a web developer can help you land steady and loyal clients. 

A Blog can Help a Web Developer Learn Something New 

By deciding on a topic and writing about it, you set yourself up to discover more about the subject. Any subject related to web development will allow you to engage with your customers more effectively. For example, you could write about the best website design practices. You could cover everything:

List of potential topics for a web design blog: illustrations, logos, advertisements, product design, and your own skills and achievments

There are so many interesting topics a web designer can write about, and the sky is the limit. You could go deeper and talk about different web design services, digital marketing, and work processes. You can also keep your clients updated with the latest projects through blogging. 

A Blog Helps Build Your Brand as a Web Developer

If you do it right, your audience will come to expect the type of articles you will write about. They will look forward to them and may even help you get more readers and customers by spreading the word. This is how you can build your brand. 

Blogging about topics, specifically web design, will help you to become recognized within the web development community. A web developer with excellent communication abilities is highly sought after. 

Blogs are a Potential Source of Passive Income for Web Developers

There are ways to make some serious cash by blogging, especially if you are in a niche like web development. It is a genius way to make a second income while working full-time as a web developer. Some of the ways you can make the big bucks:

  • Advertisements. Peppering ads throughout your blog is a great way to make money through tech blogging. Carbon Ads is web developer-focused and may be the most tasteful way to do it.
  • Web monetization. You can place banners and other advertising materials on your site. 
  • Paid community writing programs. Many tech companies will pay web developers to write articles for them. You will be compensated handsomely for your knowledge.
  • Affiliate links. You can add affiliate links on your website to provide opportunities to earn money by selling products through user-generated content. 

It’s not wise to go into blogging expecting to make money right away. It will be an uphill battle, but it’s better to start fighting that battle sooner rather than later.

How to Start a Blog as a Web Developer

Beginning a blog can be a bit of a daunting task, especially if you are new to the blogging world. There are certain things you will need to do if you want to be successful:

graphic explaining the steps of starting a blog as a web developer: Choose a blogging niche (if you’re going to use your blog to market your skills, it should be web design related). Pick a host  Choose a domain name  Set up and design your blog (Optional, depending on your desires) Look into potential advertisers and affiliate programs

The above are all good ideas to get your blog started. Make sure you tell your friends and family about your blog. After that, you can just start posting. 

Should Web Developers Hire Ghostwriters For Their Blog?

Busy web designers are taking on the job of developing a website, which is no small mission, and can benefit from hiring ghostwriters. Hiring a ghostwriter will take some of the pressure off of the designer.

Ghostwriters are skilled in copywriting and blogging. Web developers may not have the same expertise or interest in writing because blogging takes time, effort, and research, which can be tedious and time-consuming. Hired ghostwriters and web developers can work together seamlessly to create an awesome blog!


If you are a web developer, you can benefit from blogging. Blogging can lead to many career opportunities and can be a career itself. At the very least, blogging will give you somewhere to showcase your work and your knowledge. 

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