by Benny | Apr 24, 2023
Our writing staff here at TextGoods is 100% human, despite the continuing rise of believable content generated by artificial intelligence.
Large Language Models like ChatGPT-4 are becoming more and more advanced in their abilities to generate content in a huge array of topics, but it is important to understand the myriad of drawbacks in using artificially generated content on your site.
#1 Citing the Real Source
ChatGPT does not provide sufficient citations to verify the authenticity and relevance of the data it sources.
Further, the most commonly used large language model (ChatGPT) only has access to data published prior to September of 2021.
This unilaterally ensures that all content generated by the model is out of date by nearly two years, even at the time of publishing. Let’s take an example:
ChatGPT’s knowledge cutoff makes it extremely difficult to generate timely, up-to-the-minute articles that drive viewership.
However, the knowledge cutoff is not the only missing piece of the puzzle.
When ChatGPT returns statistics, it does not cite a source directly.
While it often provides a general sense of where the data was derived from, the citation is incomplete and does not allow for verification of the statistic.
A lack of proper citation fundamentally undermines the ethos of statistic driven conclusions published online.
Further, large language models are ultimately prompt driven tools.
This means that the quality of the output is often driven by the quality of the input.
Poor prompt structuring can lead to inaccurate, nonsensical, or incomplete answers.
Citing ChatGPT as a source is similar to a middle schooler citing Wikipedia: while you are often citing correct information, it is improper to cite a secondary source.
Our human writers seek out topical, reliable, up-to-date sources to populate articles.
#2 Human Connection in Writing
ChatGPT’s responses lack human intent and style. The content generated by large language models is formulaic and based on the average output of all human writing. This means, at best, ChatGPT writes at an average level.
Large language models use a concept called “temperature” to ensure that the responses they generate are sensical and generally readable by humans.
Models generally attempt to keep the temperature “low,” meaning that each sentence is completed in the most standard, predictable word formulation possible.
This leads to the general feeling that ChatGPT talks in the voice of a young student first learning to write technically.
Simple sentences are interspersed with predictable complexities and generally used without overarching intent.
Ultimately, this results in responses that lack human intent, human connection, and personality.
The result is most clearly seen when reading aloud one of ChatGPT’s responses. Try it out with the response below:
In reading the snippet aloud, you may have noticed that the response forces a dull cadence that perhaps reminds you of the most boring academic lecture of your life.
This is the result of “low temperature” writing, driving a chasm between your reader and your content.
The Search Engine Journal emphasizes this in an article demonstrating that content creators do not need to be afraid of being replaced by artificial intelligence.
Robots can’t replicate the human touch.
Robots are Robots.
They don’t have emotions, memories, or preferences, and they don’t love or hate anything.
This is exactly why human writers are irreplaceable. When writing is deeply human, it moves people much better than bare statements of facts.
We care about stories. To tell stories, you need a background of meaningful experiences.
Robots don’t have them.
–Search Engine Journal, “The Future of SEO & Content: Can AI Replace Human Writers?”
Art, fundamentally, is an expression of human connection and shared emotion.
This may seem esoteric and unrelated to content generation, yet human connection and shared emotions are the foundation of successful content.
Using AI content generation inserts a third party that is fundamentally incapable of sharing emotions with readers.
This is not a moralistic expose on the human experience, it is expressed directly in tone and style.
#3 AI Content Violates Google’s Guidelines
Girl stressed out on her laptop
AI generated content also has severe impacts on search engine optimization and viewership of an article.
In April of 2022, Google’s John Mueller put out a statement related to the use of AI generated content:
For us these would, essentially, still fall into the category of automatically generated content which is something we’ve had in the Webmaster Guidelines since almost the beginning.
And people have been automatically generating content in lots of different ways.
And for us, if you’re using machine learning tools to generate your content, it’s essentially the same as if you’re just shuffling words around, or looking up synonyms, or doing the translation tricks that people used to do. Those kind of things.
My suspicion is maybe the quality of content is a little bit better than the really old school tools, but for us it’s still automatically generated content, and that means for us it’s still against the Webmaster Guidelines.
So we would consider that to be spam.
–John Mueller, SEJ: Google Says AI Generated Content Is Against Guidelines
As John clearly stated, AI generated content is similar to the translation tricks of old and will be in conflict with the Webmaster Guidelines.
This may have serious and severe impacts on SEO and click statistics.
However, there are acceptable uses of AI in the writing space that can be used to enhance content creator’s productivity.
AI can be used to summarize web pages and scrape important tidbits from massive data sets.
While the “vanilla” version of ChatGPT is not truly capable of this at this time, custom built applications using ChatGPT’s API are capable of offloading tedious tasks from content creators.
#4 AI Companies Are Seeking to “Watermark” Content
Current methodologies of AI content generation can be largely unreliable if the writing is edited or style guidelines are used.
However, AI Companies, including OpenAI, are actively attempting to create a sort of digital “watermark” so that determining AI generated content becomes simple, reliable, and repeatable.
The proposed “watermark” feature is based on standard cryptology methods that would allow any user with a key the ability to tell whether or not content was automatically generated.
This function was discussed by OpenAI Engineer Scott Aronson:
One simple example would be robots.txt: if you want your website not to be indexed by search engines, you can specify that, and the major search engines will respect it.
In a similar way, you could imagine something like watermarking—if we were able to demonstrate it and show that it works and that it’s cheap and doesn’t hurt the quality of the output and doesn’t need much compute and so on—that it would just become an industry standard, and anyone who wanted to be considered a responsible player would include it.”
–Scott Aronson, OpenAI’s attempts to watermark AI text hit limits
Even if use of AI content has not impacted your functionality to date, regulators are actively developing new ways to ensure that AI content is detectable.
#5 The Human Factors
The TextGoods team employs a fully human writing team, providing jobs and invigorating the economy.
These humans also provide a crucial functionality: feedback.
Our writers provide input to the TextGoods process and allow for an atmosphere of continual improvement.
When you use our services, you can rest assured that a full team of human writers has developed a process to deliver you the most successful content for your application.
The best content generators of the modern world are, simply put, humans! As such, we promise that every piece of content you receive from us is 100% human crafted and edited.
by Trae | Mar 30, 2023
Reaching more customers through articles is a tried-and-true way to increase revenue online. The more useful and informative the world finds you, the more likely they are to use your online business for products and services. But what about outsourcing those articles? Can professional website writing services help you build trust with customers?
Professional content writing services can deliver quality, well-researched pieces that help you build trust with a target audience, reach a wider pool of readers, and grow your online business.
Keep reading to learn more about the advantages of content writing services, and how to build trust with content writing.
Are There Benefits to Using content writing professionals?
Professional writers have unique skill sets. They are adept at expressing themselves well, have all the talents needed to research topics quickly and thoroughly, and are able to replicate a variety of styles and tones in their articles, from casual to professional.
The best website content writing services use professional writers, English and Literature majors, experts within specific fields, teachers and professors, and talented content creators to produce quality, accurate, and reasonably priced articles that can help build your brand, expand trust, and bring vibrancy to otherwise dull or lackluster articles.
This professionalism is reflected in the content, tenor, and respectability of the finished article. Quality content writing services can give you results that stick within the memories of readers and bring them back to your website, brand, or company for advice, help, and reliable data. The higher quality and better written your articles are, the more the internet will trust you to deliver, and the more likely these articles are to be shared, referenced, and appreciated.
Outsourcing Writing Helps Build Your Brand
The more professional voices you have contributing to your brand, the more human, polished, and memorable the resulting articles will be. The internet is a vast place, full of nearly identical sets of information, bot-generated content, and sloppy writing.
Getting content writing help gives you an advantage over the competition by offering search-engine users something unique, informative, high-quality, and well-researched. Yes, twenty-five front-page articles can tell you in nearly-identical language that young trees love fertilizer. But can all of those articles tell you which fertilizer to use with maples, the benefits of natural compost, or when to begin fertilizing your sapling?
Going with professionals allows you to specify the content you’d like produced, as well as set the tone. Then, leave the results to an enthusiastic and creative writer who can deliver something one-of-a-kind that will make your brand stand out amid a sea of generic responses.
In an increasingly cluttered and SEO-optimized internet, having an article that hits all the right keywords while being unique and memorable is a fantastic tool to have in your arsenal. This can help build trust with your target audience, as well as save your business valuable time.
Trust is Hard to Rebuild
Trust is easy to destroy, and difficult if not impossible to restore. This is true of relationships, and it’s true in the business world, as well. Customers will not take their money a second time to a company that gave them bad advice, pointed them towards a crummy product, or lied to them.
Using professional writers to help build your brand allows you to get the content right the first time, and avoid embarrassing mistakes, shoddy how-to articles, or bad/dangerous advice that was typed up in a hurry because your second-in-command doesn’t know the first thing about tightening lug nuts on a tractor-trailer, and he made things up to save time.
The fall-out from a badly written, misleading, or poorly researched article could cost you public trust, or land you in serious trouble in an increasingly critical and unforgiving internet sociosphere. Using professional writers can build up and increase public trust and help you to avoid these costly errors in the first place.
These professional writers are vetted to be accurate, careful, truthful, and talented, and are a wise and profitable investment for any business seeking to resonate with an audience and grow a consumer base.
You Can Improve Credibility and Revenue Simultaneously
Business writing services do one thing, and they do it well. They produce content that is readable, informative, and tailored to your specific audience. The more people you reach, and the better-written your articles are, the more revenue your business can earn, and the more trustworthy your brand will become.
Customers are increasingly wary of fake or manipulated content. Recent scandals involving fake reviews, paid-for social media likes, and manipulated search results have understandably made the public skeptical and leery, and less likely to take things at face value.
Having a polished and carefully written article can help you emerge distinctly over competition, increase credibility, and drive new traffic to your business. The more customers share, reference, or retweet your articles, the wider the reach your business will have, and the more potential revenue you’ll reap.
All of that time you don’t spend writing can be used to help research and develop new products, expand your market, and invest in growth. You’ll save money, and can even increase your revenue with professionally composed, unique articles that stand out.
Using Professional Content Creators Can Reduce Stress
Managing your own business and growing a brand is tough enough as it is. You already likely put in long hours and spend hours trying to stay ahead, reach people, and study reviews for helpful data. On top of all that, you don’t really need to stay up until 2 am writing a 500-word article on the best electric toothbrush on the market, do you?
Using a professional writing service can take the load off of your shoulders, and help you focus on running your business, as well as get more sleep. You’ll be getting quality material that can help drive up revenue while saving you time and stress and making being an entrepreneur fun again.
Conclusion
Using professional content writers to help grow your business is a smart and simple way to increase public trust, grow your brand, and reach new customers. Professional content writers are uniquely skilled, enthusiastic about writing, interested in their fields of study, and vetted to create accurate, professional articles that inform while retaining human warmth and credibility.
Failing to use a professional content writing service can cost you the public’s trust if the content is badly written, inaccurate, or generic. Leaving your content writing to professionals is a great way to build your brand, heighten credibility, and reach new customers, too.
by Benny | Mar 30, 2023
Ghostwriting services will benefit you and your company. A ghostwriter does the hard work it would take you too long to accomplish.
Ghostwriting services increase your business by giving you more time to conduct and oversee other business areas. They can help enhance your search engine ranking and increase sales. A ghostwriter can also help your brand become more recognizable and valuable to customers.
It is common for businesses to hire a ghostwriter to help them succeed. If you want to understand how ghostwriting services can increase your business, this article is for you.
How Could Ghostwriting Services Increase Your Business?
Ghostwriting is the act of someone writing for another person, group, or company. They get paid without taking credit for producing the writing. You may ask yourself, is ghostwriting worth it? If that is the case, you have not yet heard of all the benefits of hiring a ghostwriter for your business.
If you want to expand your business online and offline, you should hire a ghostwriter. There are plenty of ghostwriting companies to choose from. You need to employ the right person for the job, as they can take your company’s place. There are numerous ways that you can grow your business with ghostwriting services:
You Will Save Time
It is not only a huge responsibility to create content for your website, but it can also be a huge drain. You have places to go and people to see when you run a business, and you do not want to get too caught up spending hours on end trying to produce material. A ghostwriter will:
- Brainstorm ideas
- Create outlines
- Perform keyword research
- Write the piece
- Edit the piece
- Put the piece into proper SEO format
It seems like a lot to handle, doesn’t it? This situation is where professional ghostwriting services come in. You will need to find someone you can trust to write copy for your business. An excellent ghostwriting agency will set you up with the right ghostwriter, who will take care of these items for you, saving you an incredible amount of time in the long run.
When you leave writing to the professionals, you will be surprised how it frees up time in your day. You will have more time to spend on the business of business, and as a result, you will accomplish more throughout your day. That is reason enough to hire a ghostwriter.
Ghostwriters Are Professional Writers
Content ghostwriting is an art mastered by some of the best writers. They are professional writers for a reason. The best of them produce quality content quickly and express thoughts and ideas clearly and with the complex skill of a professional wordsmith. A good writer will get the work done on time and say all the right words on paper to intrigue your customers.
Additionally, ghost writers will do better than AI as they are able to add the human element and experience. Our articles are only written by humans, not AI.
Ghostwriters Give Your Website a Boost in Traffic
When it comes to online businesses, ranking high in search engines is paramount. You should look for the best-ghostwriting companies for this one. They will know how to strategically place keywords in the right places to get started ranking in Google search engines. If you are not ranked in search engines, you will lose customers. Professional ghostwriting services, like Text Goods, can come to the rescue!
The best trick that a good ghostwriter performs is keyword research without any keyword stuffing—fitting the magic words into the search engine while still creating compelling content. There is a fine line that any ghostwriter worth their stuff knows, and they know how to strike a balance.
Ghostwriters Can Keep an Audience Engaged
You want an audience that keeps coming back. Loyal readers equal loyal customers who buy things, and you want your readers to purchase your products and services. You also want to make sure that your website is something that customers appreciate and get value from. A ghostwriter is paid to keep customers interested. Some of the ways to help ghostwriters keep the audience engaged:
- Make it a partnership between you and the writer
- Read their work strategically and provide input
- Keep the lines of communication open
- Focus on your company’s goals
- Open doors when necessary
- Be willing to learn from them
You should also ensure you provide your ghost worker with helpful feedback. When you need to have a project turn out just right, timely and honest feedback makes all the difference. Do not be afraid, to be frank with your ghostwriter.
For example, you may not like the content your writer produced but do not want to rock the boat. However, it is probably a style issue that does not reflect your ghostwriter’s talents. You just wanted something different. Do not be afraid to tell the writer what you want. You are the one paying them the big bucks.
Ghostwriters Are SEO Experts
Search engine optimization is an important aspect involved with professional ghostwriting services. SEO is essential because it makes your website more visible, which means more traffic and a better chance of turning prospective customers into paying clients.
The more skilled your ghostwriter is at producing quality SEO content, the more your content will be displayed in the top spots of Google search results. It also helps you understand your audience by targeting the right keywords.
Ghostwriters Help Bring Brand Awareness Quicker
Ghostwriters are experts at helping companies build their brands. Hiring a ghostwriter is the fastest way to create brand awareness. If there were no such thing as ghostwriters, the leader of each company would need to get the brand’s story to the customers. A ghostwriter will help you communicate your ideas more effectively.
What Content Do Ghostwriters Create for Companies?
When you create the right content, you keep your business in fighting shape, ready to take on even the most successful competitors. Most businesses must post at least once to four times weekly to remain relevant. The different types of content ghostwriters create for companies:
Ghostwriters who specialize in a particular industry are adept at technical writing. Hiring a ghostwriter may be the way to go if your company consistently needs new content to convey messages to your customers.
Conclusion
Hiring a ghostwriter may be the most innovative business decision you will ever make. If you did not know, now you know how a ghostwriter can benefit your company.
by Benny | Mar 29, 2023
If you want to have a successful company blog, there are some techniques you should consider implementing to be able to reach customers. You want to ensure that your efforts contribute to your business’s bottom line.
If you want to gain paying customers, you should use good business strategies. You should use pop-ups, discounts, in-line product links, and keyword research to turn visitors into customers and gain their loyalty. Using these techniques helps to create customer satisfaction.
You can also get customer feedback to find out what works for your website and is not. If you want to know more about converting visitors to your business blog into paying customers, peruse this article.
How to Convert Visitors into Paying Customers
If your goal as a professional blogger is to convert website visitors into customers, some factors come into play. You can utilize blog writing services, such as Text Goods, to help you. When it comes to content marketing, you need to have a game plan. The following include some of the best ways to convert blog readers into paying customers:
Use Pop-Ups
Encourage existing customers to stay at your website with some well-placed pop-ups, which can increase user engagement or lead generation. For example, you add some pressure with a time-based offer, which should only be used for first-time visitors. This perfectly placed pop-up is an example of how to turn leads into customers.
The secret to content marketing is devious: use introductory human psychology to your advantage. When someone sees a time offer, they are inclined to click on it and remain on your website. It is common knowledge that most people cannot resist an offer, especially if they need to make a split-second decision regarding one. People do not want to lose the opportunity to purchase something of value.
Give People a Free Sample
There is irrefutable proof that people cannot resist the lure of the free sample. Grocery stores and wholesale stores like Costco are known for offering free samples. The popular theory is that they are more likely to purchase something if they get a taste right then and there.
For example, if you are given a piece of chocolate, the taste would remind you how much you love chocolate, and you will be more likely to make a spur -of the -moment purchase. In marketing, you learn how to turn visitors into customers with this conventional wisdom.
The reciprocity effect keeps customers coming back for more. Some of the ways you can use reciprocity in marketing:
- Give something first
- Offer free trials
- Make it personal
- Offer a parting ‘gift.’
‘Gifts’ include mailing list subscriptions, coupons, or general updates. You should also make the customer feel special to get them to respond favorably. An example of using a free trial to obtain a paying customer is selling software or computer services. These services are not cheap, and an exit pop-up can offer a free trial period. With that, people are more inclined to click on it.
Create Content That Addresses the Issue
Use your blog to offer solutions to the problems that your customers are experiencing. This way, when the reader encounters the issue, they will naturally think of the solution you presented, which can help build trust. If readers feel that a specific company cares about or understands their needs, they are more likely to become paying customers.
Eliminate the Guesswork
You should illustrate the actions you want users to take when reading the content on your blog. You need a clear call to action on the sidebar or header that directs traffic to your landing pages. Do not provide the readers with so many options that they become overwhelmed. Create a situation that allows the user to want to become a paying customer and make the decision an easy one.
Offer a Discount in Exchange for an Email
Noting beats a discount, and people generally clamor for one. Offering a discount is the most common approach companies employ to entice someone to sign up. The reasons why:
- It improves the relationship between the customer and the company
- It adds to the customer’s happiness and satisfaction
- It makes it easier to shop all in one place
- It adds to the excitement of shopping
With an email signup, the business is guaranteed to get a lead, and the chances of making an immediate sale are increased. Since the process of earning a customer’s loyalty begins with generating interest, the ideal scenario is to offer them a discount before they become a paying customer.
Include Testimonials in Your Content
Testimonials are essential in helping to build trust with readers. They provide an interesting case study that can teach the reader why your website or product is the best. The testimonial strengthens the merchandise without being a direct sales pitch for your customer services. It gives the reader incentive to try the product or service and find out what is so remarkable about it for themselves.
Include In Line Product Links
Adding in-line product links to your blog posts is a good way to make a little bit of money. Links that go to relevant products or services are helpful to your readers who are interested in making a purchase, and then you make a commission when the consumer buys through that link.
You can easily convert blog readers into paying customers by implementing in-line product links. However, make sure you only include relevant links. Do not overdo your links, as it will not feel organic and will likely alienate potential customers. If you want to take the guesswork out of adding these links, some content writing services will do it for you when they write your articles.
Use Target Keywords
Top- performing keywords help create a successful website. Keywords help the algorithm to understand what your content is about. Search engines help to reveal what the webpage is about. If you do the work, your web page will perform better than your competitors. It is a business strategy that tends to be beneficial for bringing in a broader customer base.
Keep it Simple
Avoid using complex website design, as it can alienate some users. The more complex the website design, the more difficult it is for users to browse. IT would derail the whole user experience, which would negatively affect conversions. You also want to get customer feedback:
- Do you like the website design?
- Were you able to easily use the website?
- Was it easy for you to differentiate the links?
- Did you think the content on the website was valuable?
You can use surveys to ask customers pertinent questions. The information will be employed to address any barriers that are in the way of the user experience. Once you know what customers like or do not like, you can make the necessary adjustments if need be.
Cross-Selling
Cross-Selling demonstrates customers-related or complimentary items they might want or need. It simply encourages the purchase of anything in conjunction with the original product. Cross-selling is a way to gain higher profits and inspire customer loyalty. Amazon is known for their amazing ability to cross-sell its products.
Conclusion
There are many ways you can turn leads into customers. You can utilize crucial techniques like pop-ups and keyword research to entice potential customers and earn their trust.
by Benny | Mar 29, 2023
The buyer’s guide is an excellent tool for your website, as it provides the customer with the necessary information to make a purchase decision. You want to think about hiring a content writing company, like Text Goods, to help you create the best buyer’s guide for your customers.
To write a buyer’s guide, you need to appeal to your target audience, get inside the mind of the potential customer, keep it simple, and utilize the keywords that will get the searches your website needs to be a success. A buyer’s guide is good customer service.
The more educated the person is, the more likely they will make an informed purchase. They will not just be browsers but loyal customers. You can easily have a content writer accomplish this. The nature of SEO-based content writing is that it was created to capture the attention of your unique target audience and keep it. The following includes how to write a buyer’s guide:
Know Your Target Audience
Understanding whom you target is essential to creating a buyer’s guide. If you want to write a buyer’s guide, you must find your ideal audience. You need to ask the right questions:
- Who is purchasing this product?
- What do they want?
- What is the problem they need to solve?
- What are their interests and hobbies?
- What does the customer value most?
- What would make them choose my product over my competitor’s?
You should have the answers ready and then put together your buyer’s guide. You can use social media and surveys as a tool to help you find the right audience for your product. As new trends appear, your audience may change. You must conduct thorough and current research to know your target audience.
Think Like Your Potential Customers
To go deep into the potential customer’s mind, you may need to conduct digital analytics to gain more information about their interests. Scan Google analytics to find out the interests of your target audience. You may need to perform deep research to get the information. Think like your potential customer, and make sure you do your homework.
Make it Easy to Read
Most people who read online are scanners, meaning they look for the gist of the article rather than the article as a whole. You can always utilize affiliate website content writing, which features products within the content that customers can purchase online immediately. Content writing services can help you find the ideal places to put affiliate links, like Amazon.
There are some ways you can make reading faster and more efficient for customers:
- Put the most relevant information at the beginning of the article
- Sentences should be short, between 15 and 20 words maximum
- Bulleted lists help readers scan through the text quickly
- Relevant images are interesting and helpful to customers
You can use images and videos to break up the text. Always make reading easy for the customer. If the customer struggles to read the buyer’s guide, they may look for your competitor.
Choose Format and Layout
You want the information to flow naturally. The text needs to be relevant to the format and layout of the buyer’s guide. There are different types of buyer’s guides:
- “How to” puts shopping steps in the natural order
- “If then” allows the most critical decisions to be made first
- “Features-based” places key features that provide the most benefit toward the top
- “Side by side” least expensive to most expensive from left to right
The approach depends on the format. For a side-by-side buying guide, create a table to summarize points. You should also have a straightforward title for your buyer’s guide.
Link to Category Pages and Products
Always link to category pages and products. Create links to products within the sections of your product buying guide. It makes it easier for the customer to purchase. Make the anchor text the category or product name.
Each valuable link you create can help build SEO. To make sure your links and information are as valuable as possible, make sure that your product descriptions are accurate.
Use Keywords Organically
People search engines like Google for the run-down on new products. Using a content writing company to help with search engine optimization can drive more traffic to your website. When you write a buyer’s guide, your ultimate goal is to rank well.
If Google or any other search engine thinks you’re keyword stuffing, that could seriously hurt your SEO and, therefore, your chances of ranking.
Add Call to Action
The point of the buyer’s guide is to encourage a purchase. When you have strategically placed CTA’s in your buyer’s guide, it can help improve conversion and sales. You can put the CTA at the end of the buyer’s guide. Direct the customer to the right page after reading the buyer’s guide.
A well-placed buy now or shop now button is the best example of a call to action. A great call to action effectively guides your customer to the correct page for immediate purchase. CTA may motivate the customer. You should also invite the customer to contact you with questions.
Be Honest
Over and above getting a sale, you should always be honest with the customer because it builds trust and inspires loyalty in the customer. Speak to the customer directly. Keep the focus on accurate information, legitimate reviews, and honesty.
Never lie to the customer about a product to get a one-time sale. If you clearly tell the truth, it will make the customer want to do business with you. If you are not honest with the customer, you will likely not gain long-term business.
Why Do You Need a Buyer’s Guide?
Buyer’s Guides help you improve customer service, build trust with the customer, and it helps with search engine optimization. Buyer’s guides also strengthen an e-commerce content strategy, which helps to boost sales. Buyer’s guides help demonstrate the specifications for a specific product:
- Functionality
- Maintenance
- Price
- Size
A buyer’s guide also describes the different features between models or brands. The primary purpose of the buyer’s guide is to educate the customer about the products.
Conclusion
No matter what you sell, a buyer’s guide can help you bring more traffic to your website. They also help customers make better decisions, improve conversion rates and boost revenue. It is a win-win for both you and the customer.
by Benny | Mar 28, 2023
Writing your own blog takes a lot of time and effort. You may be thinking about outsourcing your content writing as a way to save time and accumulate more readers.
The advantages of outsourcing content are numerous. When you use a content writing agency, you will get writers who understand how to produce content that will increase traffic and create quality copy. You will also have more flexibility and improve your marketing strategy.
You should seriously consider outsourcing if you have a business or are starting your blog. Check out this article if you want to know more about the advantages of outsourcing your content writing.
What Are the Advantages of Outsourcing?
Outsourcing content writing could be the smartest thing you could do for your blog. Content outsourcing is when you utilize content writing services from a freelancer or company like Text Goods to create original content for your website. TextGoods only uses real human writers with experience, not AI content without experience or emotion.
There are many advantages of outsourcing, starting with more time to concentrate on other aspects of your website. The following include some benefits of outsourcing:
You Will Have More Time
Let’s face it: writing your blog will take up a considerable chunk of your time when you are producing a blog. Creating your own content may appear to save you money, but in the long run, it is far more beneficial to seek the help of a content writing agency. It will save you time with the following:
- Writing content
- Researching
- Publishing
When you outsource blog writing, it increases efficiency, as you can focus more on business strategies and other responsibilities that come with the job.
Leave the writing to the professionals. They have the knowledge and experience to be able to produce content in a timely manner and create top-quality copy for you.
You Will Save Money
In-house writers generally cost a pretty penny. In general, labor accounts for about 70 percent of the business cost. Adding to labor costs can be particularly draining to a business. If you hire a writer who is a member of your staff, you will need to account for the following:
- Information technology
- Other equipment costs
- Training
There is a plethora of outsourced content writing services you can choose from. Remember that you only pay for the content you order when you outsource.
You do not need to be concerned about other potential costs, such as replacing a damaged computer. Recruiting and training an in-house writer team requires time and money that some businesses do not have.
You Will Accomplish More in Less Time
When you outsource writing services, you will accomplish more in less time. When you hire an in-house team of writers, they do not have a particular goal.
One of the many benefits of outsourcing blogs is that a writing service has freelancers that are used to producing quality content in less time because that is their specialty.
Professional freelancers typically have multiple clients at once, as content outsourcing is a lucrative business for writers who are hungry for the work.
They are trained to handle picky clients and deadlines, so they are more adept at creating quality content, as it is their business to please clients who do not have time and want to outsource blog posts.
Three Letters: SEO
A good content writing agency will train their writers to perform a little magic trick called search engine optimization. It is a way of blogging that helps boost your website’s search rankings. In other words, it makes you more visible to users through the utilization of the following:
- Keyword research
- Image optimization
- Content writing
- Link building
Google ranks content, and as any freelance writer knows, it is one of the most important aspects of producing quality copy. Good writers know how to reach a specific target audience with SEO. The goal is to nail user intent, which is something that professional writers tend to do very well.
You Will Improve Your Marketing Strategy
Blog writers know the latest trends in blogging, and they know what will work and what will not. They can help you build a loyal following and influence your brand to succeed. Some good content marketing strategies a freelancer or content writing agency uses:
- Establishes authority
- Increases conversions
- Social media presence
- Increases web traffic
Freelancers know how to create relevant pieces and boost your online presence. When you outsource blog writing, you have writers who know how to create compelling content that will bring in new customers and improve your relationship with existing ones. Many components come into play.
You Will Have More Consistency
One of the critical aspects of blogging is consistency. It can be a difficult concept for someone who is not skilled or trained in this area.
If you outsource content writing services, you will likely have someone who knows how to write to turn casual readers into loyal readers by maintaining the same level of quality with every piece of writing published and distributed.
You Will Have More Flexibility
If you have an in-house writer, they may not offer you the same flexibility as professional content writing services.
With outsourcing, you can hire more writers to produce content, which means that if you want to find a writer who is good with specific topics or if you wish to try a new writer, you have the freedom to do this.
There may also be times when you want to cut back on orders. Outsourcing affords you that opportunity. If your business grows, you may want more content, and if there is a lull in demand. It all depends on your preference and content needs.
You Will Get Fresh Ideas
Each writer has different life experiences, and they can enlighten their audience with their unique viewpoint. Each individual will have fresh ideas, and your blog can benefit from different concepts. Every writer has probably worked for other clients and can offer various perspectives.
Keep in mind that when you use content writing services, you have many writers at your disposal, which means you will never lose momentum. You will constantly be hitting the refresh button on content and originality.
Conclusion
The advantages of outsourcing your content writing are numerous. 5You may not have the time or resources to produce your content for your readers constantly. In that case, outsourcing is appropriate. Instead of beating your brains out trying to create copy that generates interest and ranks high in the search engines, leave it to the professionals.
